Lead Regional Marketing Manager - UKI

Workiva
London, United Kingdom
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Relationship management","Cross-functional collaboration","Influence","Strategic planning","Data-driven decision making"]

Own UKI priority executive and market-segment marketing programmes, aligning regional plans with Sales and Partner goals to build awareness, create demand, and accelerate pipeline. Partner with UK Sales leadership to connect pipeline and bookings priorities, design integrated campaigns across digital, content, ABX, events, webinars, and partner activity, and use Salesforce and Marketo data to optimize investment. Drive corporate and public sector GTM, including flagship programmes like Accelerate, with up to 25% travel.

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FursaFursa
Workiva
Workiva
18 hours ago

Lead Regional Marketing Manager - UKI

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Last checked: 18 hours agoStatus: Live

Job Summary

Own UKI priority executive and market-segment marketing programmes, aligning regional plans with Sales and Partner goals to build awareness, create demand, and accelerate pipeline. Partner with UK Sales leadership to connect pipeline and bookings priorities, design integrated campaigns across digital, content, ABX, events, webinars, and partner activity, and use Salesforce and Marketo data to optimize investment. Drive corporate and public sector GTM, including flagship programmes like Accelerate, with up to 25% travel.
Location: London, United Kingdom
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Partner with UK Sales leadership to align pipeline, account, and bookings priorities.
  • •Build integrated marketing plans connecting Sales priorities with regional, digital, ABX, content, event, and partner activity.
  • •Collaborate with Partner Marketing on joint campaigns, account engagement, and pipeline progression.
  • •Identify pipeline gaps and target audiences to build focused marketing programmes.
  • •Direct and execute priority corporate and public sector programmes, including executive engagement and flagship initiatives like Accelerate.
Travel: Medium travel

Key Requirements

  • •10+ years of B2B marketing experience focused on regional, integrated, or demand-generation marketing.
  • •Proven track record partnering with Sales leadership to deliver commercially aligned plans.
  • •Experience developing integrated programmes that generate and progress enterprise pipeline.
  • •Deep understanding of pipeline management, account engagement, and buyer journeys.
  • •Hands-on experience using Salesforce and Marketo for data-driven decisions.
Experience:10+ yearsB2B SaaS
Skills:Relationship managementCross-functional collaborationInfluenceStrategic planningData-driven decision making
Tech Stack:SalesforceMarketo

Company Brief

Workiva
Provides a cloud-based platform for connected reporting, compliance, and financial data collaboration. Workiva streamlines SEC reporting, ESG disclosures, and enterprise risk and compliance workflows for large organizations across industries.
Industry: RegTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Ames, United States
Founded: 2008
WebsiteLinkedIn