Director, Content Marketing

Tenable
Columbia, Boston
Workplace: HybridFull timeUSD 163,000 - 217,666.67 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Leadership","Strategic planning","Hands-on writing/editing","Stakeholder management","Quality coaching"]

Lead the strategy and execution of Tenable’s content marketing and thought leadership, translating proprietary research, executive expertise, and customer insights into authoritative narratives for technical B2B audiences. Own the editorial framework and voice, drive SEO/GEO-first optimization for AI answer engines and search, and manage AI-enabled content workflows. Partner across Corporate Communications, Research, Product Marketing, Product, Web, Creative, and Revenue Marketing while reporting content KPIs and business impact.

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Tenable
Tenable
1 day ago

Director, Content Marketing

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Last checked: 17 hours agoStatus: Live

Job Summary

Lead the strategy and execution of Tenable’s content marketing and thought leadership, translating proprietary research, executive expertise, and customer insights into authoritative narratives for technical B2B audiences. Own the editorial framework and voice, drive SEO/GEO-first optimization for AI answer engines and search, and manage AI-enabled content workflows. Partner across Corporate Communications, Research, Product Marketing, Product, Web, Creative, and Revenue Marketing while reporting content KPIs and business impact.
Location: Columbia, Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead the global Exposure Management Leadership Council content program, nurturing CISO relationships and translating technical insights into original reports and content.
  • •Implement a GEO-first approach to optimize external marketing content for AI-powered answer engines and traditional search.
  • •Own and manage Tenable’s editorial framework, including editorial calendar, blog strategy, and writing style guide; write and rapidly produce technical cybersecurity blog copy.
  • •Direct multi-format content creation (research reports, SEO/GEO web pages, video scripts, and derivative content) aligned to the buyer journey and target personas.
  • •Collaborate matrixed across Corporate Communications, Product Marketing, Product Management, Research, Web, Creative, and Revenue Marketing; track content KPIs and optimize for engagement and pipeline contribution.

Pay and Benefits

Salary: USD 163,000 - 217,666.67 annually
Perks:Health InsuranceDentalVision401kEquityEapEducation AssistanceParental LeavePaid Leave

Key Requirements

  • •8-10+ years in content marketing, corporate marketing, or journalism, with at least 5+ years in leadership roles, including managing a team and writing high-quality technical content.
  • •Experience optimizing content for GEO/AEO, including understanding how LLMs and answer engines consume content.
  • •Ability to balance visionary leadership with hands-on contribution, including defining frameworks and editing or writing high-priority assets.
  • •Proven ability to operate in a highly matrixed environment and secure buy-in from senior leadership across diverse teams.
  • •Bachelor’s degree in marketing, communications, journalism, English, or related field.
Experience:8+ yearsCybersecurityB2BJournalismEnterprise marketingThought leadership
Education:Bachelor's in marketing, communications, journalism, English, or related field
Skills:LeadershipStrategic planningHands-on writing/editingStakeholder managementQuality coaching
Languages:English
Tech Stack:AIGEOAEOLLMsSEOVideo scripts

Company Brief

Tenable
Provides cybersecurity solutions including vulnerability management, asset discovery, and risk-based vulnerability prioritization to help organizations identify, assess, and remediate cyber risks across IT, cloud, and OT environments.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Columbia, United States
Founded: 2002
WebsiteLinkedIn