1 day ago

Marketing Manager, Performance & Insights - TikTok Operations

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Own performance marketing strategy and measurement for TikTok’s Creator Marketing Team, helping plan, execute, and optimize full-funnel creator campaigns. Analyze campaign performance to uncover insights, manage reporting and dashboards, and drive ROI across key KPIs. Build experimentation frameworks (A/B testing), refine audience segmentation, support media planning and budgets, and partner with product, research, data science, and engineering to improve marketing infrastructure and decision-making.

Location: Los Angeles

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop and execute full-funnel performance marketing strategies to drive measurable outcomes across creator perception, acquisition, and engagement.
•Analyze creator marketing campaigns and optimize performance using actionable insights across perception, conversion, and incremental metrics.
•Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and objectives.
•Design and execute A/B testing frameworks and build a learning agenda with product, research, and marketing teams to guide strategy.
•Develop audience segmentation strategies and support media planning, budgets, and ROI analysis; recommend marketing tools and infrastructure to improve measurement and insight generation.

Key Requirements

•Bachelor’s degree in Marketing, Analytics, Marketing Science, or a related field.
•5+ years of experience in marketing analytics or performance marketing.
•Strong command of campaign measurement, audience segmentation, and A/B testing.
•Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards.
•Ability to communicate complex insights clearly and compellingly.

Experience:5+ years

Education:Bachelor's in Marketing, Analytics, Marketing Science, or related field

Skills:CommunicationCross-functional collaborationStrategic thinkingData-driven analysis

Tech Stack:SQLTableau

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

Marketing Manager, Performance & Insights - TikTok Operations

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Los Angeles

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Develop and execute full-funnel performance marketing strategies to drive measurable outcomes across creator perception, acquisition, and engagement.
•Analyze creator marketing campaigns and optimize performance using actionable insights across perception, conversion, and incremental metrics.
•Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and objectives.
•Design and execute A/B testing frameworks and build a learning agenda with product, research, and marketing teams to guide strategy.
•Develop audience segmentation strategies and support media planning, budgets, and ROI analysis; recommend marketing tools and infrastructure to improve measurement and insight generation.

Key Requirements

•Bachelor’s degree in Marketing, Analytics, Marketing Science, or a related field.
•5+ years of experience in marketing analytics or performance marketing.
•Strong command of campaign measurement, audience segmentation, and A/B testing.
•Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards.
•Ability to communicate complex insights clearly and compellingly.

Experience:5+ years

Education:Bachelor's in Marketing, Analytics, Marketing Science, or related field

Skills:CommunicationCross-functional collaborationStrategic thinkingData-driven analysis

Tech Stack:SQLTableau

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn