TikTok Brand Product Solutions and Operations - Brand & Measurement (APAC)

TikTok
Singapore
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceSkills: ["Communication","Storytelling","Quantitative analysis","Problem-solving","Self-drive"]

Own brand advertising measurement for the APAC Brand Advertising Product Solutions & Operations team, partnering closely with Product, Data Science, and MarSci to improve how performance is represented across measurement frameworks. Analyze brand lift and other measurement results to derive actionable optimization recommendations, build effectiveness proof and benchmark methodologies, and help define measurement KPI frameworks and roadmaps. Deliver cross-market benchmarking insights and scalable measurement playbooks throughout the campaign lifecycle.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Brand Product Solutions and Operations - Brand & Measurement (APAC)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own brand advertising measurement for the APAC Brand Advertising Product Solutions & Operations team, partnering closely with Product, Data Science, and MarSci to improve how performance is represented across measurement frameworks. Analyze brand lift and other measurement results to derive actionable optimization recommendations, build effectiveness proof and benchmark methodologies, and help define measurement KPI frameworks and roadmaps. Deliver cross-market benchmarking insights and scalable measurement playbooks throughout the campaign lifecycle.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance

Key Responsibilities

  • •Serve as the measurement lead for brand advertising product solutions and operations, collaborating with Product, Data Science, MarSci, and others to enhance measurement representation and value articulation.
  • •Analyze brand advertising measurement results (e.g., Brand Lift, 3P measurement, TTMS) and translate insights into actionable optimization recommendations for product iteration and sales strategy.
  • •Build a brand advertising effectiveness proof system and create benchmark cases, best practices, and methodologies to strengthen GTM narratives and advertiser persuasion.
  • •Co-define and refine brand advertising measurement KPI frameworks with Product teams; identify measurement capability gaps and support measurement roadmap execution.
  • •Conduct cross-market measurement benchmarking to synthesize insights, identify regional patterns, and develop scalable measurement operations playbooks.

Key Requirements

  • •5+ years of experience in digital advertising measurement, media research, data analytics, or marketing effectiveness in measurement firms, agency teams, or brand-side roles.
  • •Strong quantitative foundation with statistical methods, experimental design (A/B testing, Lift Studies), and measurement frameworks like Brand Lift, MMM, and MTA.
  • •Proficiency with data analysis tools and AI tools.
  • •Familiarity with the digital advertising ecosystem and how measurement connects to media strategy.
  • •Excellent communication and storytelling skills to translate complex data into business recommendations and client-facing materials.
Experience:Digital advertisingMedia researchData analyticsMarketing effectivenessAdvertising measurement
Skills:CommunicationStorytellingQuantitative analysisProblem-solvingSelf-drive
Languages:English
Tech Stack:A/B testingLift StudiesBrand LiftMMMMTAData analysis toolsAI tools

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn