2 days ago

TikTok Brand Product Solutions and Operations - Brand & Measurement (APAC)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own brand advertising measurement for the APAC Brand Advertising Product Solutions & Operations team, partnering closely with Product, Data Science, and MarSci to improve how performance is represented across measurement frameworks. Analyze brand lift and other measurement results to derive actionable optimization recommendations, build effectiveness proof and benchmark methodologies, and help define measurement KPI frameworks and roadmaps. Deliver cross-market benchmarking insights and scalable measurement playbooks throughout the campaign lifecycle.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Key Responsibilities

•Serve as the measurement lead for brand advertising product solutions and operations, collaborating with Product, Data Science, MarSci, and others to enhance measurement representation and value articulation.
•Analyze brand advertising measurement results (e.g., Brand Lift, 3P measurement, TTMS) and translate insights into actionable optimization recommendations for product iteration and sales strategy.
•Build a brand advertising effectiveness proof system and create benchmark cases, best practices, and methodologies to strengthen GTM narratives and advertiser persuasion.
•Co-define and refine brand advertising measurement KPI frameworks with Product teams; identify measurement capability gaps and support measurement roadmap execution.
•Conduct cross-market measurement benchmarking to synthesize insights, identify regional patterns, and develop scalable measurement operations playbooks.

Key Requirements

•5+ years of experience in digital advertising measurement, media research, data analytics, or marketing effectiveness in measurement firms, agency teams, or brand-side roles.
•Strong quantitative foundation with statistical methods, experimental design (A/B testing, Lift Studies), and measurement frameworks like Brand Lift, MMM, and MTA.
•Proficiency with data analysis tools and AI tools.
•Familiarity with the digital advertising ecosystem and how measurement connects to media strategy.
•Excellent communication and storytelling skills to translate complex data into business recommendations and client-facing materials.

Experience:Digital advertisingMedia researchData analyticsMarketing effectivenessAdvertising measurement

Skills:CommunicationStorytellingQuantitative analysisProblem-solvingSelf-drive

Languages:English

Tech Stack:A/B testingLift StudiesBrand LiftMMMMTAData analysis toolsAI tools

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

TikTok Brand Product Solutions and Operations - Brand & Measurement (APAC)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Key Responsibilities

•Serve as the measurement lead for brand advertising product solutions and operations, collaborating with Product, Data Science, MarSci, and others to enhance measurement representation and value articulation.
•Analyze brand advertising measurement results (e.g., Brand Lift, 3P measurement, TTMS) and translate insights into actionable optimization recommendations for product iteration and sales strategy.
•Build a brand advertising effectiveness proof system and create benchmark cases, best practices, and methodologies to strengthen GTM narratives and advertiser persuasion.
•Co-define and refine brand advertising measurement KPI frameworks with Product teams; identify measurement capability gaps and support measurement roadmap execution.
•Conduct cross-market measurement benchmarking to synthesize insights, identify regional patterns, and develop scalable measurement operations playbooks.

Key Requirements

•5+ years of experience in digital advertising measurement, media research, data analytics, or marketing effectiveness in measurement firms, agency teams, or brand-side roles.
•Strong quantitative foundation with statistical methods, experimental design (A/B testing, Lift Studies), and measurement frameworks like Brand Lift, MMM, and MTA.
•Proficiency with data analysis tools and AI tools.
•Familiarity with the digital advertising ecosystem and how measurement connects to media strategy.
•Excellent communication and storytelling skills to translate complex data into business recommendations and client-facing materials.

Experience:Digital advertisingMedia researchData analyticsMarketing effectivenessAdvertising measurement

Skills:CommunicationStorytellingQuantitative analysisProblem-solvingSelf-drive

Languages:English

Tech Stack:A/B testingLift StudiesBrand LiftMMMMTAData analysis toolsAI tools

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn