Manager, Cards Product Development Affluent

Commercial Bank of Dubai
Dubai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5-7 yearsEducation: bachelorsSkills: ["Stakeholder engagement","Analytical thinking","Commercial acumen","Cross-functional collaboration","Customer-centric innovation"]

Lead end-to-end development of credit card value propositions for affluent and super-affluent customer segments. Own product strategy and execution—from market research and pricing to card art, collaterals, system functionality, and digital onboarding—while coordinating with Marketing, Risk, Compliance, Operations, and Technology. Translate customer feedback and usage analytics into improvements, ensure UAE Central Bank regulatory alignment, track performance metrics, and support go-to-market through product training.

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FursaFursa
Commercial Bank of Dubai
Commercial Bank of Dubai
2 months ago

Manager, Cards Product Development Affluent

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 6 months ago

Job Summary

Lead end-to-end development of credit card value propositions for affluent and super-affluent customer segments. Own product strategy and execution—from market research and pricing to card art, collaterals, system functionality, and digital onboarding—while coordinating with Marketing, Risk, Compliance, Operations, and Technology. Translate customer feedback and usage analytics into improvements, ensure UAE Central Bank regulatory alignment, track performance metrics, and support go-to-market through product training.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Build best-in-class credit card customer value propositions for affluent and super-affluent segments by analyzing value proposition economics and loyalty currency options.
  • •Conduct market research and competitor benchmarking to identify product gaps and opportunities.
  • •Drive product development hands-on across card art, collaterals, marketing assets, pricing, system functionality, and digital onboarding.
  • •Lead product development initiatives from concept to launch, ensuring timely execution and budget adherence; prepare governance documentation.
  • •Integrate customer feedback and usage analytics to refine features, ensure UAE Central Bank regulatory and internal risk alignment, and monitor performance metrics to recommend optimizations.

Key Requirements

  • •Bachelor’s degree in Business, Finance, or related field (MBA preferred).
  • •Minimum 5–7 years in credit card product development, preferably within a UAE-based bank.
  • •Strong understanding of credit card value propositions and their components.
  • •Project management, stakeholder engagement, analytical thinking, and commercial acumen.
  • •Knowledge of network (scheme) value propositions and how to align benefits with target customer segments.
Experience:5-7 yearsBankingCredit cards
Education:Bachelor's in Business, Finance, or related field
Skills:Stakeholder engagementAnalytical thinkingCommercial acumenCross-functional collaborationCustomer-centric innovation

Company Brief

Commercial Bank of Dubai
Commercial Bank of Dubai (CBD) is a UAE-based full-service bank providing personal, corporate and digital banking solutions, trade finance, treasury and wealth services. Operating for over 50 years, CBD supports UAE businesses and individuals through branches and digital channels.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1969
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