Marketing Generalist 4

Develop and implement multi-channel marketing programs and strategies to support business line goals, including advertising, promotions, sales collateral, and point-of-sale materials. Deliver measurable, customer-centric campaigns to grow, retain, and engage customers by evaluating and optimizing program performance. Collaborate with agencies, cross-functional teams, and leadership to create compliant, branded materials and plan marketing events such as tradeshows and seminars.