Sr Manager, AAdvantage Co-Brand Engagement Strategy

American Airlines Group
United States
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentEducation: bachelorsSkills: ["Strategic thinking","Execution","Problem-solving","Collaboration","Communication"]

Lead the development and execution of strategic initiatives to increase engagement and performance for the Citi/AAdvantage co-brand credit card portfolio. Own cardmember engagement and lifecycle strategies, using data and customer insights to drive retention, spend growth, and portfolio value. Partner with American Airlines and external stakeholders to launch customer-focused campaigns, improve the cardmember experience, and manage cross-functional initiatives.

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American Airlines Group
American Airlines Group
2 days ago

Sr Manager, AAdvantage Co-Brand Engagement Strategy

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead the development and execution of strategic initiatives to increase engagement and performance for the Citi/AAdvantage co-brand credit card portfolio. Own cardmember engagement and lifecycle strategies, using data and customer insights to drive retention, spend growth, and portfolio value. Partner with American Airlines and external stakeholders to launch customer-focused campaigns, improve the cardmember experience, and manage cross-functional initiatives.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Lead strategies and initiatives to drive cardmember engagement, retention, spend growth, and overall portfolio performance.
  • •Manage the end-to-end cardmember lifecycle, including onboarding, engagement, retention, reactivation, and upgrade strategies.
  • •Partner across American Airlines, Citi, Mastercard, and internal teams to develop and execute customer-focused campaigns and growth initiatives.
  • •Use data, analytics, customer insights, and performance monitoring to identify opportunities and improve results.
  • •Lead cross-functional efforts to enhance cardmember experience and portfolio value, and coach and develop team members.

Pay and Benefits

Perks:Health InsuranceDentalVision401kPet Insurance

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
  • •7+ years of experience in marketing strategy, loyalty, partnership management, financial services, consulting, or related disciplines.
  • •5+ years of people leadership or demonstrated experience leading cross-functional initiatives and teams.
  • •Strong analytical skills using data to inform business decisions and drive measurable results.
  • •Proven success developing and executing customer engagement, retention, or lifecycle marketing strategies.
Experience:Financial servicesTravelLoyaltyPartnerships
Education:Bachelor's in Marketing, Business
Skills:Strategic thinkingExecutionProblem-solvingCollaborationCommunication

Company Brief

American Airlines Group
Major U.S. airline providing scheduled passenger and cargo air transportation globally. Operates a large fleet and extensive domestic and international route network, serving millions of customers with diversified travel and loyalty services.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Fort Worth, United States
Founded: 1926
WebsiteLinkedIn