Brand Campaign Project Manager – TikTok Shop (Third Party Associate)

TikTok
London
Workplace: OnsiteTemporaryFunction: Program & Project Management (PMO)Experience: 2+ yearsEducation: bachelorsSkills: ["Communication","Stakeholder management","Cross-functional collaboration","Structured problem-solving","Data analysis"]

Lead end-to-end strategy and execution for TikTok Shop brand campaigns, partnering with brands, agencies, MCNs, and creators to drive awareness and GMV. Build full-funnel campaign plans (traffic acquisition, creator collaboration, amplification, subsidies, assortment, and conversion optimization) and develop scalable campaign frameworks and operational playbooks. Analyze performance across GMV, ROI, traffic efficiency, creator impact, and conversion metrics to identify insights and improve operational efficiency.

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FursaFursa
TikTok
TikTok
11 hours ago

Brand Campaign Project Manager – TikTok Shop (Third Party Associate)

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead end-to-end strategy and execution for TikTok Shop brand campaigns, partnering with brands, agencies, MCNs, and creators to drive awareness and GMV. Build full-funnel campaign plans (traffic acquisition, creator collaboration, amplification, subsidies, assortment, and conversion optimization) and develop scalable campaign frameworks and operational playbooks. Analyze performance across GMV, ROI, traffic efficiency, creator impact, and conversion metrics to identify insights and improve operational efficiency.
Location: London
Workplace: Onsite
Employment Type: Temporary
Job Function: Program & Project Management (PMO)
Seniority: Mid level

Key Responsibilities

  • •Lead planning and execution of large-scale TikTok Shop brand campaigns across markets, aligned to platform growth objectives and category priorities.
  • •Develop full-funnel campaign strategies including traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization.
  • •Build scalable campaign methodologies, IP frameworks, and operational playbooks to support brand incubation and long-term growth.
  • •Partner with brands, agencies, MCNs, and creators to design innovative campaign concepts and content strategies tied to brand awareness and GMV performance.
  • •Conduct performance analysis across GMV, ROI, traffic efficiency, creator performance, and conversion metrics to identify insights, optimization recommendations, and operational efficiency improvements.

Key Requirements

  • •Bachelor’s degree or above in Consulting, Business, E-commerce, Marketing, Finance or related fields.
  • •Over 2 years of experience in campaign management, project management, marketing, e-commerce, consulting, or related work.
  • •Strong project management skills to lead cross-functional projects and manage multiple stakeholders in a fast-paced environment.
  • •Analytical thinking and structured problem-solving, translating business objectives into actionable plans.
  • •Excellent communication, stakeholder management, and collaboration skills.
Experience:2+ years
Education:Bachelor's
Skills:CommunicationStakeholder managementCross-functional collaborationStructured problem-solvingData analysis

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn