Diageo

1 week ago

KA Out Trade Executive Chile

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Create engaging out-of-trade brand experiences by planning and executing nationwide events and customer activations. Own the channel budget, analyze KPIs (sell-out, ROI, P&L, conversion, trial, market share), and manage trade spend and A&P budgets. Lead cross-functional collaboration across Diageo, agencies, and production partners, develop joint business plans and contracts, and ensure brand-consistent event execution with strong consumer experiences.

Location: Santiago

Workplace: Onsite

Employment Type: Full time

Job Function: Sales

Seniority: Mid level

Key Responsibilities

•Plan, execute, and manage the Out Trade channel budget, including travel budget and activation budgets (Trade Spend and A&P).
•Monitor and analyze event/customer KPIs such as sell-out, ROI, P&L, conversion, trial, and market share; run post-event evaluations for continuous improvement.
•Lead cross-functional planning and logistics for nationwide events with agencies and production partners, ensuring compliance with Diageo standards and marketing code guidelines.
•Develop joint business plans/commercial agreements and manage contracts effectively with event promoters and production partners, including vendor setup, purchase orders, and invoice tracking.
•Partner with BTL marketing agencies to design consumer experiences, ensure brand consistency, and oversee channel assets like mobile bars and promotional POS materials.

Key Requirements

•3–5 years of experience in events, festivals, brand experience, trade marketing, sales activation, or business development in FMCG, beverage, entertainment, hospitality, or consumer goods.
•Proven ability negotiating and managing commercial agreements with event promoters, festival organizers, nightlife operators, agencies, or strategic partners.
•Experience planning, coordinating, and executing large-scale events, festivals, sponsorships, and consumer activations to deliver strong brand execution.
•Strong commercial and analytical skills to evaluate KPIs (volume, execution quality, consumer contacts, trial, sampling effectiveness, ROI, and commercial performance).
•Bachelor’s degree in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, Event Management, or a related field.

Experience:FMCGBeverageHospitalityConsumer goodsEventsFestivalsTrade marketing

Education:Bachelor's in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, Event Management (or related field)

Skills:Commercial acumenNegotiationRelationship buildingInterpersonal communicationAnalytical thinking

Languages:English

Tech Stack:Microsoft OfficeExcelPowerPointPOSBTL marketing

Company Brief

Diageo

Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn

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Diageo

1 week ago

KA Out Trade Executive Chile

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Santiago

Workplace: Onsite

Employment Type: Full time

Job Function: Sales

Seniority: Mid level

Key Responsibilities

•Plan, execute, and manage the Out Trade channel budget, including travel budget and activation budgets (Trade Spend and A&P).
•Monitor and analyze event/customer KPIs such as sell-out, ROI, P&L, conversion, trial, and market share; run post-event evaluations for continuous improvement.
•Lead cross-functional planning and logistics for nationwide events with agencies and production partners, ensuring compliance with Diageo standards and marketing code guidelines.
•Develop joint business plans/commercial agreements and manage contracts effectively with event promoters and production partners, including vendor setup, purchase orders, and invoice tracking.
•Partner with BTL marketing agencies to design consumer experiences, ensure brand consistency, and oversee channel assets like mobile bars and promotional POS materials.

Key Requirements

•3–5 years of experience in events, festivals, brand experience, trade marketing, sales activation, or business development in FMCG, beverage, entertainment, hospitality, or consumer goods.
•Proven ability negotiating and managing commercial agreements with event promoters, festival organizers, nightlife operators, agencies, or strategic partners.
•Experience planning, coordinating, and executing large-scale events, festivals, sponsorships, and consumer activations to deliver strong brand execution.
•Strong commercial and analytical skills to evaluate KPIs (volume, execution quality, consumer contacts, trial, sampling effectiveness, ROI, and commercial performance).
•Bachelor’s degree in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, Event Management, or a related field.

Experience:FMCGBeverageHospitalityConsumer goodsEventsFestivalsTrade marketing

Education:Bachelor's in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, Event Management (or related field)

Skills:Commercial acumenNegotiationRelationship buildingInterpersonal communicationAnalytical thinking

Languages:English

Tech Stack:Microsoft OfficeExcelPowerPointPOSBTL marketing

Company Brief

Diageo

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1997

Website LinkedIn