Lead Global Social Media

Puma
Germany
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 8-10 yearsEducation: bachelorsSkills: ["Stakeholder management","Analytical thinking","Communication","Structured problem-solving","Leadership"]

Drive PUMA’s global social media strategy for your assigned field of play, turning priorities into channel plans, owned/shared activations, and influencer campaigns. Lead complex projects and workstreams, coordinate contributors, optimize workflows, and manage budgets. Connect global strategy with local market needs across Europe, steer agencies and production partners, and use social media/content KPI analysis to deliver actionable recommendations for stakeholders.

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Puma
Puma
15 hours ago

Lead Global Social Media

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Last checked: 15 hours agoStatus: Live

Job Summary

Drive PUMA’s global social media strategy for your assigned field of play, turning priorities into channel plans, owned/shared activations, and influencer campaigns. Lead complex projects and workstreams, coordinate contributors, optimize workflows, and manage budgets. Connect global strategy with local market needs across Europe, steer agencies and production partners, and use social media/content KPI analysis to deliver actionable recommendations for stakeholders.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Drive PUMA’s global social media presence by translating strategic priorities into impactful channel plans and activations.
  • •Lead complex social media projects and workstreams, coordinating contributors and providing functional guidance.
  • •Connect global social media strategy with local market needs across Europe and recommend practical, audience-relevant approaches.
  • •Optimize channel processes and content workflows to improve quality, speed, and efficiency.
  • •Plan, monitor, and allocate budgets; steer agency deliverables, content calendars, and campaign rollouts; define briefings; and develop KPI-based insights and recommendations.

Key Requirements

  • •Degree in Marketing, Communications, Digital Media, or a related field.
  • •Approximately 8–10 years of relevant professional experience in social media.
  • •Strong expertise in social media strategy, channel management, and owned/shared content planning.
  • •Proven ability to lead complex projects and workstreams with a high degree of autonomy.
  • •Experience briefing, steering, and evaluating agencies and production partners, plus budget/KPI tracking skills.
Experience:8-10 yearsConsumer brandSport brandLifestyle brand
Education:Bachelor's
Skills:Stakeholder managementAnalytical thinkingCommunicationStructured problem-solvingLeadership

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn