Senior Demand Generation Manager

Envoy
San Francisco
Workplace: OnsiteFull timeUSD 132,500 - 143,750 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Hypothesis-led execution","Analytical rigor","Cross-functional collaboration","Communication","Organizational autonomy"]

Own full-funnel demand growth by running paid advertising, CRO/experimentation, ABM, and intent programs, with accountability to pipeline outcomes. Build demand dashboards and multi-touch attribution, diagnose funnel conversion friction, and lead weekly pipeline reviews with Marketing and Sales. Partner with RevOps, PMM, Design, and Sales to turn G2/ZoomInfo and intent signals into coordinated plays that drive measurable improvements from first touch to closed-won.

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Envoy
Envoy
1 month ago

Senior Demand Generation Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Own full-funnel demand growth by running paid advertising, CRO/experimentation, ABM, and intent programs, with accountability to pipeline outcomes. Build demand dashboards and multi-touch attribution, diagnose funnel conversion friction, and lead weekly pipeline reviews with Marketing and Sales. Partner with RevOps, PMM, Design, and Sales to turn G2/ZoomInfo and intent signals into coordinated plays that drive measurable improvements from first touch to closed-won.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own full-funnel pipeline growth across paid advertising, CRO/experimentation, ABM, and intent programs, ensuring accountability to downstream metrics.
  • •Build and maintain demand dashboards and multi-touch attribution models; diagnose conversion friction and routing/SLA issues across the funnel.
  • •Run paid search and paid social strategy and execution (keyword strategy, targeting, creative direction, bid management) aligned to CAC and ROAS.
  • •Design and run A/B tests, manage the experimentation backlog, and ship improvements that increase visit-to-lead and lead-to-SQL conversion.
  • •Translate G2/ZoomInfo and in-product intent signals into personalized ABM journeys and coordinate plays with BDR/Sales to convert into trials, demos, and pipeline.

Pay and Benefits

Salary: USD 132,500 - 143,750 annually

Key Requirements

  • •5+ years in B2B SaaS demand marketing with owned full-funnel programs and direct accountability to pipeline/revenue metrics.
  • •Hands-on SEM and paid social experience, including structuring campaigns, managing bids, writing briefs, and optimizing to pipeline metrics.
  • •Experience designing and running A/B tests and operationalizing intent signals into ABM programs (not just building lists).
  • •Comfort building dashboards, analyzing funnel conversion issues, and making data-backed recommendations using metrics like attribution, CAC, ROAS, and conversion rates.
  • •Strong cross-functional collaboration with RevOps, PMM, Design, and Sales, along with exceptional written and spoken communication.
Experience:5+ yearsB2B SaaS
Skills:Hypothesis-led executionAnalytical rigorCross-functional collaborationCommunicationOrganizational autonomy
Tech Stack:Google AdsLinkedInMetaCROA/B testingMulti-touch attributionABMZoomInfoG2AIDashboardsLenelS2BrivoGenetecHoneywellCisco MerakiOktaMicrosoft AzureMicrosoft TeamsSlack

Company Brief

Envoy
Provides workplace management software including visitor registration, desk and room booking, deliveries, and workplace safety tools to help companies manage modern office operations and hybrid work.
Industry: Facility Management
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2013
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