CRM & Lifecycle Marketing Specialist

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 2,200 - 2,500 monthlyFunction: Marketing & GrowthExperience: 2-4 yearsSkills: ["Attention to detail","Independent work","Communication"]

Own the technical execution of email and SMS CRM programs for a DTC e-commerce brand, translating campaign direction into automated customer journeys. Build and optimize lifecycle flows (welcome, browse/cart abandonment, post-purchase, win-back, reactivation), manage Klaviyo segments, suppression rules, and loyalty engagement. QA deliverability, run A/B tests, monitor performance metrics, and proactively resolve automation conflicts to improve retention and revenue.

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Scale Army
Scale Army
6 days ago

CRM & Lifecycle Marketing Specialist

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Last checked: 17 hours agoStatus: Live

Job Summary

Own the technical execution of email and SMS CRM programs for a DTC e-commerce brand, translating campaign direction into automated customer journeys. Build and optimize lifecycle flows (welcome, browse/cart abandonment, post-purchase, win-back, reactivation), manage Klaviyo segments, suppression rules, and loyalty engagement. QA deliverability, run A/B tests, monitor performance metrics, and proactively resolve automation conflicts to improve retention and revenue.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build, maintain, and optimize email and SMS campaigns and automated customer journeys, including lifecycle flows like welcome, browse/cart abandonment, post-purchase, cross-sell, win-back, and reactivation.
  • •Configure triggers, timing, audience rules, exclusions, personalization, and flow logic; monitor automations to ensure customers receive the right messages at the right stage.
  • •Manage segments, suppression rules, and audience logic in Klaviyo; troubleshoot overlapping communications, incorrect triggers, unexpected send timing, and audience conflicts.
  • •Support loyalty and CRM engagement by building loyalty-related segments and powering loyalty-related automated journeys using loyalty data and customer attributes.
  • •QA and execute campaigns end-to-end (build through scheduling, deployment, and reporting) and run A/B testing to improve engagement, conversion, and revenue.

Pay and Benefits

Salary: USD 2,200 - 2,500 monthly

Key Requirements

  • •2–4+ years of experience in email marketing and SMS marketing.
  • •Strong hands-on experience with Klaviyo or a comparable email/SMS marketing platform.
  • •Experience building and managing automated email and/or SMS flows and troubleshooting CRM campaign automation workflows.
  • •DTC/e-commerce experience is required; Shopify experience is a plus.
  • •Experience managing loyalty or rewards programs and incorporating loyalty data into CRM campaigns.
Experience:2-4 yearsDTCE-commerce
Skills:Attention to detailIndependent workCommunication
Tech Stack:KlaviyoShopifyAttentiveTapcartYotpoOkendoPostscriptHTMLCSS

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website