1 month ago

Senior Lifecycle Marketing Manager

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Seasoned lifecycle and email marketing leader responsible for developing end-to-end lifecycle strategies, driving onboarding, nurturing and reactivation programs, and optimizing marketing automation. Partners with analytics, product, and engineering to deliver data-driven campaigns, improve retention and customer lifetime value, and collaborate across teams to ensure consistent messaging and compliant practices.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Develop and implement comprehensive lifecycle marketing strategies for buyers and vendors to drive engagement, retention, and advocacy across the customer journey.
•Design and optimize onboarding, nurturing, and reactivation emails using segmentation and personalization.
•Own end-to-end marketing automation workflows, including ideation, build, QA, launch, and ongoing optimization.
•Analyze user behavior, campaign performance, and cohort trends to identify opportunities to improve lifecycle value and conduct A/B testing to refine messaging and channel mix.
•Collaborate with Product, Analytics, and Advisor/Advocate teams to align lifecycle strategies with business goals and ensure data-driven decision making.

Pay and Benefits

Salary: USD 105,000 - 118,000 annually

Key Requirements

•Bachelor’s degree in Marketing, Business, or a related field preferred.
•5+ years of experience in lifecycle, retention, or CRM marketing in SaaS, digital marketplace, or B2B environments.
•Proven track record designing and executing Email marketing and Lifecycle marketing programs that drive engagement and retention.
•Expertise in marketing automation, segmentation, and personalization with hands-on experience across leading platforms (Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze).
•Strong analytical skills with experience in A/B testing, campaign analysis, and translating data into actionable insights.

Experience:5+ yearsSaaSDigital marketplaceB2BMarketing

Education:Bachelor's

Skills:Project managementCommunicationCollaborationAnalytical thinkingCreativity

Tech Stack:EloquaHubSpotMarketoSalesforce Marketing CloudBrazeMarketing automationA/B testing

Company Brief

Operates the world’s largest B2B software marketplace that collects and publishes user reviews to help organizations discover, evaluate, and manage software purchases and vendor reputation.

Industry: Online Marketplaces

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: Chicago, United States

Founded: 2012

Glassdoor: 3.7

Website LinkedIn Glassdoor

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