Senior Director, Digital Marketing

Sprout Social
United States
Workplace: RemoteFull timeUSD 192,400 - 200,000 annuallyFunction: Marketing & GrowthSkills: ["Executive presence","Communication","Experimentation mindset"]

Lead Sprout Social’s digital marketing strategy for both sales-led and self-serve motions, owning web, paid media, and lifecycle/email performance end-to-end. Guide a team spanning SEO/AEO, paid search/social/display/programmatic, and lifecycle growth, while partnering with Marketing Ops to build a connected, data-driven revenue engine. Own forecasting, reporting, experimentation frameworks, and full-funnel attribution to drive pipeline, revenue, and customer growth.

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Sprout Social
Sprout Social
1 day ago

Senior Director, Digital Marketing

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Last checked: 10 hours agoStatus: Live

Job Summary

Lead Sprout Social’s digital marketing strategy for both sales-led and self-serve motions, owning web, paid media, and lifecycle/email performance end-to-end. Guide a team spanning SEO/AEO, paid search/social/display/programmatic, and lifecycle growth, while partnering with Marketing Ops to build a connected, data-driven revenue engine. Own forecasting, reporting, experimentation frameworks, and full-funnel attribution to drive pipeline, revenue, and customer growth.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own and evolve digital marketing strategy across web, paid media, and lifecycle marketing for sales-led and self-serve businesses.
  • •Lead a team covering web/organic growth (including SEO/AEO), paid media (paid search, paid social, display, programmatic), and lifecycle/email marketing.
  • •Manage and optimize significant paid media investments with performance rigor and continuous improvement.
  • •Partner with Marketing Operations and Campaigns to build a connected, data-driven revenue marketing engine with integrated targeting and measurement.
  • •Own forecasting, performance reporting, and full-funnel attribution/measurement; lead experimentation frameworks and guide team hiring, development, and retention.

Pay and Benefits

Salary: USD 192,400 - 200,000 annually
Perks:Health InsuranceDentalVision401kLife InsuranceDisability InsurancePaid LeaveParental LeaveLifestyle StipendRemote Work

Key Requirements

  • •12+ years of digital marketing experience with significant B2B SaaS or subscription software experience.
  • •5+ years of people management experience building and scaling multi-disciplinary digital marketing teams.
  • •Deep expertise in paid media strategy and execution, including hands-on management of six-figure monthly budgets.
  • •Experience owning web and organic growth strategy including SEO, AEO, conversion rate optimization, and web performance.
  • •Experience leading lifecycle and email marketing programs driving engagement, pipeline, and expansion.
Experience:B2B SaaSSubscription-based softwareProduct-led growthSelf-serve
Skills:Executive presenceCommunicationExperimentation mindset
Tech Stack:SEOAEOConversion rate optimizationEmail marketingMarketing automationCDPAttributionAnalytics

Company Brief

Sprout Social
Provides a social media management platform that helps businesses manage engagement, publishing, analytics, and social customer care across channels to improve brand presence and customer relationships.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2010
Glassdoor
Glassdoor: 3.9
WebsiteLinkedIn