Marshmallow

3 months ago

Senior CRM Operations Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead and scale Marshmallow's CRM operations by building strong governance, enabling cross-functional teams, and leveraging data to drive measurable impact. Own the platform, improve adoption and consistency, and partner across the business to prioritise opportunities, ensuring high-quality, data-informed customer communications at scale.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Own and evolve Marshmallow’s CRM operations capability, helping shape how the platform is used across the organisation.
•Build strong governance frameworks for CRM activity, including how campaigns are prioritised, sequenced, and managed across teams.
•Enable and support stakeholders across the business to use CRM effectively, increasing adoption while maintaining quality and consistency.
•Partner cross-functionally with teams across the organisation to identify opportunities, align on priorities, and improve customer communications.
•Use data and testing insights to inform decisions, optimise performance, and ensure CRM activity is driving measurable impact.

Pay and Benefits

Perks:Flexible WorkingAnnual BonusBenefits BudgetSabbaticalHealth InsurancePension25 Days

Key Requirements

•Experience in CRM operations or CRM management within an in-house, tech-led business, with a strong understanding of growth-focused customer communications.
•Hands-on experience with Braze is a strong plus, along with practical experience building and managing CRM campaigns, segmentation, metadata, scheduling, and audience setup.
•Proven experience creating CRM governance and enabling other teams to use CRM effectively across an organisation.
•Strong data literacy, including analysing campaign or email test performance, pulling audiences and segments, and working independently with data.
•Confidence in using data tools or AI-assisted analysis to generate insights and support decision-making.

Experience:Financial servicesTech-led

Skills:Data analysisAudience segmentationGovernanceStakeholder managementCRM campaigns

Tech Stack:BrazeAIData tools

Company Brief

Marshmallow

Marshmallow is a UK-based insurtech that provides tech-driven motor insurance and financial products focused on migrants and underserved customers, using data and underwriting technology to offer fairer pricing and expand into wider financial services.

Industry: InsurTech

Company Size: Large (251 to 1,000 employees)

Revenue: USD 100M to 250M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Headquarters: London, United Kingdom

Founded: 2017

Glassdoor: 3.4

Website LinkedIn Glassdoor

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Marshmallow

3 months ago

Senior CRM Operations Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Business Operations

Seniority: Manager level

Key Responsibilities

•Own and evolve Marshmallow’s CRM operations capability, helping shape how the platform is used across the organisation.
•Build strong governance frameworks for CRM activity, including how campaigns are prioritised, sequenced, and managed across teams.
•Enable and support stakeholders across the business to use CRM effectively, increasing adoption while maintaining quality and consistency.
•Partner cross-functionally with teams across the organisation to identify opportunities, align on priorities, and improve customer communications.
•Use data and testing insights to inform decisions, optimise performance, and ensure CRM activity is driving measurable impact.

Pay and Benefits

Perks:Flexible WorkingAnnual BonusBenefits BudgetSabbaticalHealth InsurancePension25 Days

Key Requirements

•Experience in CRM operations or CRM management within an in-house, tech-led business, with a strong understanding of growth-focused customer communications.
•Hands-on experience with Braze is a strong plus, along with practical experience building and managing CRM campaigns, segmentation, metadata, scheduling, and audience setup.
•Proven experience creating CRM governance and enabling other teams to use CRM effectively across an organisation.
•Strong data literacy, including analysing campaign or email test performance, pulling audiences and segments, and working independently with data.
•Confidence in using data tools or AI-assisted analysis to generate insights and support decision-making.

Experience:Financial servicesTech-led

Skills:Data analysisAudience segmentationGovernanceStakeholder managementCRM campaigns

Tech Stack:BrazeAIData tools

Company Brief

Marshmallow

Industry: InsurTech

Company Size: Large (251 to 1,000 employees)

Revenue: USD 100M to 250M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Headquarters: London, United Kingdom

Founded: 2017

Glassdoor: 3.4

Website LinkedIn Glassdoor