Director, Agent Marketing

GEICO
New York
Workplace: OnsiteFull timeUSD 146,575 - 229,600 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Data-driven","Collaboration","Strategy"]

Strategic marketing leader responsible for driving growth and retention through GEICO’s agent channels (GECA/IA). Own end-to-end marketing strategy for non-direct channels, build a scalable distribution marketing capability, and partner with Distribution, Product, Analytics, and Technology to deliver data-driven campaigns, enable agent workflows, and accelerate profitable growth across markets.

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FursaFursa
GEICO
GEICO
3 months ago

Director, Agent Marketing

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Source: Company careers pageValidated by: Fursa AI
Status: Live

Job Summary

Strategic marketing leader responsible for driving growth and retention through GEICO’s agent channels (GECA/IA). Own end-to-end marketing strategy for non-direct channels, build a scalable distribution marketing capability, and partner with Distribution, Product, Analytics, and Technology to deliver data-driven campaigns, enable agent workflows, and accelerate profitable growth across markets.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Set the vision and roadmap for marketing for GEAs and IAs, aligned to enterprise growth priorities
  • •Define differentiated marketing strategies by channel, geography, and agent cohort
  • •Establish clear success metrics (volume, efficiency, quality, retention, LTV) and manage performance against them
  • •Act as a thought partner to senior marketing, product, and distribution leaders
  • •Lead integrated GTM plans for agent-led acquisition, onboarding, and retention

Pay and Benefits

Salary: USD 146,575 - 229,600 annually

Key Requirements

  • •10+ years of experience in marketing, ideally with field-facing roles
  • •Specific knowledge and experience in insurance preferred, financial services a must
  • •Experience working cross-functionally with Product, Analytics, Tech, and Sales/Distribution
  • •Demonstrated ability to build new capabilities and operate in ambiguity
  • •Experience managing teams and influencing without formal authority
Experience:10+ yearsInsuranceFinancial servicesMarketingLeadershipCross-functional collaboration
Education:Bachelor's
Skills:LeadershipCommunicationData-drivenCollaborationStrategy

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

GEICO
GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Chevy Chase, United States
Founded: 1936
WebsiteLinkedIn