Segment Marketing Lead

Own and evolve the Nurse Practitioner segment marketing strategy, connecting customer needs to business goals across the full journey from awareness through retention. Build audience understanding using research and performance data, translate insights into positioning and lifecycle programs, and lead integrated full-funnel plans across paid media, CRM/email, SEO, social, and direct mail. Lead and develop marketing managers while partnering with Product, Brand, Analytics, Creative, Operations, and channel teams to drive measurable growth.