Growth and Product Marketing Leader

Colibri Group
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Customer empathy","Communication","Cross-functional influence","Team leadership","Strategic decision-making"]

Own and evolve the Nurse Practitioner segment marketing strategy, connecting customer needs to business goals across the full journey from awareness through retention. Build audience understanding using research and performance data, translate insights into positioning and lifecycle programs, and lead integrated full-funnel plans across paid media, CRM/email, SEO, social, and direct mail. Lead and develop marketing managers while partnering with Product, Brand, Analytics, Creative, Operations, and channel teams to drive measurable growth.

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FursaFursa
Colibri Group
Colibri Group
1 month ago

Growth and Product Marketing Leader

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own and evolve the Nurse Practitioner segment marketing strategy, connecting customer needs to business goals across the full journey from awareness through retention. Build audience understanding using research and performance data, translate insights into positioning and lifecycle programs, and lead integrated full-funnel plans across paid media, CRM/email, SEO, social, and direct mail. Lead and develop marketing managers while partnering with Product, Brand, Analytics, Creative, Operations, and channel teams to drive measurable growth.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own and evolve the Nurse Practitioner segment marketing strategy across awareness, acquisition, engagement, and retention.
  • •Build audience understanding using customer research, market/competitive trends, campaign performance, and direct feedback.
  • •Translate insights into positioning, messaging, offers, campaigns, and lifecycle programs that drive measurable growth.
  • •Lead integrated full-funnel plans across paid search, paid social, CRM/email, SEO, organic social, direct mail, and emerging channels.
  • •Lead and develop a team of marketing managers and coordinators, aligning with Product, Brand, Analytics, Creative, Operations, channel teams, and business leadership.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •7+ years of B2C marketing experience leading integrated, multi-channel growth programs.
  • •Own strategy for a defined customer audience/segment/product area with accountability for measurable results.
  • •Strong understanding of digital acquisition and lifecycle marketing, guiding specialists/agencies without operating every platform.
  • •Comfort using customer research, funnel data, testing results, and performance metrics to decide and prioritize investments.
  • •Experience managing and developing people, setting priorities, and creating accountability while supporting growth and learning.
Experience:7+ years
Education:Bachelor's in marketing, business, healthcare administration, or a related field
Skills:Customer empathyCommunicationCross-functional influenceTeam leadershipStrategic decision-making
Tech Stack:Google AdsMeta AdsCRMEmail marketingMarketing automationWeb analyticsReporting dashboardsFunnel performanceSEOAudience researchExperimentationTesting tools

Company Brief

Colibri Group
Operates a portfolio of online career-focused education brands delivering training, exam preparation, certification, and continuing education for healthcare, nursing, and allied professions to help learners enter and advance in clinical careers.
Industry: EdTech
Growth: Established Company
Headquarters: United States
Website