Manager, Performance Marketing

Whoop
Boston
Workplace: OnsiteFull timeUSD 100,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Analytical","Results-oriented","Strategic testing","Cross-functional collaboration","Ownership"]

Own and optimize WHOOP’s global paid media programs to drive sustainable member growth. Manage day-to-day campaign performance across paid social, search/shopping, programmatic, and emerging channels, improving CAC, ROAS, conversion, and efficiency through forecasting and budget optimization. Build a structured creative/audience/messaging testing roadmap, translate learnings into actionable recommendations, and deliver recurring performance reporting while staying current on platform and measurement best practices.

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Whoop
Whoop
6 days ago

Manager, Performance Marketing

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Last checked: 16 hours agoStatus: Live

Job Summary

Own and optimize WHOOP’s global paid media programs to drive sustainable member growth. Manage day-to-day campaign performance across paid social, search/shopping, programmatic, and emerging channels, improving CAC, ROAS, conversion, and efficiency through forecasting and budget optimization. Build a structured creative/audience/messaging testing roadmap, translate learnings into actionable recommendations, and deliver recurring performance reporting while staying current on platform and measurement best practices.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage and optimize paid media campaigns across acquisition channels (paid social, search/shopping, programmatic, and emerging channels) by adjusting budgets, audiences, bidding, and placements.
  • •Own channel budgets and forecasts; analyze performance to identify trends, optimize investment, and improve CAC, ROAS, conversion, and overall marketing efficiency.
  • •Create and maintain a structured testing roadmap across creative, audiences, messaging, and media tactics, scaling successful approaches.
  • •Partner with Creative and Brand Media to turn performance insights into creative briefs and recommendations.
  • •Provide recurring performance reporting and communicate key insights, learnings, and recommended actions to marketing and cross-functional partners.

Pay and Benefits

Salary: USD 100,000 - 150,000 annually
Equity and Bonus:Equity

Key Requirements

  • •4+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related discipline, with measurable results.
  • •Hands-on experience building, managing, and optimizing paid campaigns across multiple acquisition channels (e.g., paid social, paid search, video, and other digital platforms).
  • •Strong analytical skills using data to inform decisions, measure performance, and prioritize opportunities.
  • •Ability to build forecasts, manage budgets, and communicate business impact to senior stakeholders.
  • •Knowledge of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.
Experience:4+ yearsPerformance marketingPaid mediaGrowth marketingDigital acquisitionDirect-to-consumer (DTC)
Skills:AnalyticalResults-orientedStrategic testingCross-functional collaborationOwnership

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn