Business Development Manager – Defence (Benelux)

HP
Netherlands
Full timeFunction: Business Development & PartnershipsSkills: ["Strategic thinking","Stakeholder management","Influencing","Pipeline management","Hands-on execution"]

Lead HP’s end-to-end Defence go-to-market across the Benelux, owning regional strategy, revenue trajectory, and account growth in partnership with internal account teams. Build and manage a well-tracked pipeline from early engagement through complex, high-value closes, while mapping the defence ecosystem and influencing key stakeholders. Represent HP at industry events and translate defence-sector requirements (e.g., sovereignty and capability needs) into actionable opportunities.

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FursaFursa
HP
HP
1 day ago

Business Development Manager – Defence (Benelux)

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Job Summary

Lead HP’s end-to-end Defence go-to-market across the Benelux, owning regional strategy, revenue trajectory, and account growth in partnership with internal account teams. Build and manage a well-tracked pipeline from early engagement through complex, high-value closes, while mapping the defence ecosystem and influencing key stakeholders. Represent HP at industry events and translate defence-sector requirements (e.g., sovereignty and capability needs) into actionable opportunities.
Location: Netherlands
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Manager level

Key Responsibilities

  • •Own and grow the end-to-end Defence business across the Benelux in partnership with account teams.
  • •Develop and own a multi-year regional Defence strategic plan with a clear revenue trajectory.
  • •Map the Benelux defence ecosystem (customers, primes, start-ups, programmes, decision-makers) and build an actionable coverage model.
  • •Identify, qualify, and progress major opportunities from early engagement through to close, maintaining accurate reporting.
  • •Represent HP at defence events and engage internal teams to align around Defence opportunities while feeding customer priorities back into strategy and roadmap.

Key Requirements

  • •Significant business development or sales experience in the defence sector, ideally across the Benelux region.
  • •A strong existing network within the Benelux defence community, including Ministries of Defence, armed forces, prime contractors, and/or defence technology start-ups.
  • •Proven track record of opening new accounts and closing complex, high-value deals.
  • •Solid understanding of defence procurement processes, programme cycles, and factors such as sovereignty, security, and capability requirements.
  • •Fluency in English and Dutch; French is highly desirable.
Skills:Strategic thinkingStakeholder managementInfluencingPipeline managementHands-on execution
Languages:EnglishDutchFrench

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn