Senior Manager, Brand Strategy & Innovation - Nathans Brand

Drive profitable growth and brand equity for the Nathan’s Famous retail portfolio by leading annual and long-range brand plans rooted in consumer insights. Oversee brand positioning, innovation and commercialization from ideation through launch, and translate strategies into retail activation, merchandising programs, and customer selling stories. Manage marketing campaigns across paid/owned/earned/shopper channels with agency partners, steward brand consistency, and lead/coach direct reports while partnering cross-functionally to deliver measurable results.