Senior Manager, Brand Strategy & Innovation - Nathans Brand

Smithfield Foods
Virginia
Workplace: OnsiteFull timeUSD 120,000 - 162,500 annuallyFunction: Strategy & Corporate DevelopmentExperience: 8+ yearsEducation: bachelorsSkills: ["Cross-functional leadership","Influencing","Communication","Presentation","Storytelling"]

Drive profitable growth and brand equity for the Nathan’s Famous retail portfolio by leading annual and long-range brand plans rooted in consumer insights. Oversee brand positioning, innovation and commercialization from ideation through launch, and translate strategies into retail activation, merchandising programs, and customer selling stories. Manage marketing campaigns across paid/owned/earned/shopper channels with agency partners, steward brand consistency, and lead/coach direct reports while partnering cross-functionally to deliver measurable results.

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Smithfield Foods
Smithfield Foods
1 month ago

Senior Manager, Brand Strategy & Innovation - Nathans Brand

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Last checked: 15 hours agoStatus: Live

Job Summary

Drive profitable growth and brand equity for the Nathan’s Famous retail portfolio by leading annual and long-range brand plans rooted in consumer insights. Oversee brand positioning, innovation and commercialization from ideation through launch, and translate strategies into retail activation, merchandising programs, and customer selling stories. Manage marketing campaigns across paid/owned/earned/shopper channels with agency partners, steward brand consistency, and lead/coach direct reports while partnering cross-functionally to deliver measurable results.
Location: Virginia
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Lead development of annual brand plans and long-range strategic growth initiatives; own brand P&L performance and partner with Finance, Business Management, and Sales.
  • •Drive consumer insights and innovation by developing the innovation pipeline from ideation through commercialization, partnering with R&D, Operations, Sales, and Shopper teams.
  • •Translate brand strategy into retail execution by developing retail activation strategies and collaborating on commercialization plans and customer selling stories.
  • •Steward the Nathan’s brand and collaborate with licensing/franchise stakeholders to align brand consistency across consumer touchpoints.
  • •Lead marketing team performance by managing direct reports, providing coaching and career development, and partnering with leadership and agencies to develop marketing plans and sales tools.
Travel: Medium travel

Pay and Benefits

Salary: USD 120,000 - 162,500 annually
Perks:Relocation

Key Requirements

  • •Bachelor’s degree in Marketing or a related field and 8+ years of relevant experience (or equivalent combination).
  • •8+ years of progressive brand management/marketing experience within a CPG, food manufacturer, or QSR/restaurant organization.
  • •2+ years of demonstrated experience managing, developing, or leading teams/projects.
  • •Demonstrated success leading brands, innovation initiatives, and commercial business results.
  • •Experience developing annual brand plans and long-range strategic growth plans with strong cross-functional leadership and influencing skills.
Experience:8+ yearsCPGFood manufacturerQSRRestaurantInnovation commercializationBrand management
Education:Bachelor's in Marketing
Skills:Cross-functional leadershipInfluencingCommunicationPresentationStorytelling
Tech Stack:Power BISAPPMDMMicrosoft WordPowerPointExcelMicrosoft Office Suite

Company Brief

Smithfield Foods
Produces pork and packaged meat products, operating integrated hog production, processing, and branded food businesses. It supplies retail, foodservice, and export markets across the United States and internationally.
Industry: Food Production
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Smithfield, United States
Founded: 1936
WebsiteLinkedIn