Commercial Marketing Director - SEA

Kerry Group
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12+ yearsEducation: high_schoolSkills: ["Communication","Storytelling","Customer-centric","Strategic thinking","Proactive"]

Lead end-to-end commercial marketing and growth strategies across Southeast Asia (SEA), aligning with country and commercial leaders to shape market and go-to-market plans. Oversee digital marketing, Market Research & Consumer Insights (MRCI), portfolio positioning, customer content, and public relations communications to strengthen Kerry’s brand presence. Build local marketer capabilities through customer value propositions and partner with R&D on go-to-market strategy, driving sustainable growth and market expansion.

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Kerry Group
Kerry Group
1 day ago

Commercial Marketing Director - SEA

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Job Summary

Lead end-to-end commercial marketing and growth strategies across Southeast Asia (SEA), aligning with country and commercial leaders to shape market and go-to-market plans. Oversee digital marketing, Market Research & Consumer Insights (MRCI), portfolio positioning, customer content, and public relations communications to strengthen Kerry’s brand presence. Build local marketer capabilities through customer value propositions and partner with R&D on go-to-market strategy, driving sustainable growth and market expansion.
Location: Singapore
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop integrated, customer-centric solutions to drive sustainable growth and profitability across SEA.
  • •Create and execute SEA marketing strategies aligned with Country Heads and Commercial Leads, supporting local execution via a dotted-line regional structure.
  • •Partner with R&D on go-to-market strategy and embed customer value propositions across SEA while strengthening local marketer capabilities.
  • •Lead MRCI programs, including the annual SEA Voice of Customer survey, to translate insights into marketing strategies and growth actions.
  • •Define and drive regional digital, social media, public relations, and communications strategies to strengthen brand presence and market reputation across SEA.

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, or a related discipline (MBA/postgraduate advantage).
  • •12+ years of experience in marketing, commercial, or business leadership roles in taste, nutrition, FMCG, or adjacent industries.
  • •Proven success leading SEA marketing strategy across multiple markets.
  • •Deep expertise in MRCI, digital strategy, and portfolio positioning.
  • •Excellent B2B/B2C communication and storytelling skills, including public relations, customer, corporate, and employee communications.
Experience:12+ years
Education:High School in Marketing, Business, Communications (or related discipline)
Skills:CommunicationStorytellingCustomer-centricStrategic thinkingProactive

Company Brief

Kerry Group
Kerry Group is a global taste and nutrition company supplying ingredients, flavours and integrated solutions to the food, beverage and pharmaceutical industries, serving manufacturers with product development, technical support and supply chain services.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tralee, Ireland
Founded: 1972
WebsiteLinkedIn