Category Marketing Manager- Sleep & Respiratory Care
Philips
Gurugram
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Data-driven","Communication","Interpersonal skills","Stakeholder collaboration","Project management","Matrixed collaboration","Customer-first attitude"]Lead category marketing for Sleep & Respiratory Care, partnering with sales to implement go-to-market strategy and accelerate omnichannel performance. Own business planning, forecasting, and data-driven market/competitive intelligence to define product objectives and marketing communication plans. Build customer personas and touchpoints, manage ATL/BTL activations and campaign execution, and drive NPI and product lifecycle processes including pricing, launch execution, and tender support for B2B and institutional customers.

