Senior Marketing Manager, ASEAN (Singapore, SG)

Denodo
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Self-starter","Detail-oriented","Communication","Team player","Ability to manage multiple campaigns"]

Lead ASEAN demand generation across events and digital programs to drive pipeline generation and acceleration for sales and marketing goals. Plan and execute regional, industry, and executive events with partners and vendors; manage logistics, segmentation lists, CRM lead assignment, and ROI tracking. Build integrated campaigns including webinars, virtual events, content syndication, eDM, and ABM. Use Salesforce.com and marketing automation tools (e.g., Marketo) while collaborating with sales development and field teams.

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Denodo
Denodo
3 days ago

Senior Marketing Manager, ASEAN (Singapore, SG)

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Job Summary

Lead ASEAN demand generation across events and digital programs to drive pipeline generation and acceleration for sales and marketing goals. Plan and execute regional, industry, and executive events with partners and vendors; manage logistics, segmentation lists, CRM lead assignment, and ROI tracking. Build integrated campaigns including webinars, virtual events, content syndication, eDM, and ABM. Use Salesforce.com and marketing automation tools (e.g., Marketo) while collaborating with sales development and field teams.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Plan, develop, and execute demand generation campaigns to drive pipeline generation and acceleration within budget and on schedule.
  • •Coordinate regional, industry, and executive events with direct sales, systems integration partners, and partner/channel managers, including onsite logistics.
  • •Develop field event and/or program strategy and execution plans, manage timelines/resources using a project management tool, and ensure task completion.
  • •Build and manage digital demand generation programs (industry/region webinars, virtual events, third-party content syndication, eDM, and ABM) and track performance/ROI.
  • •Ensure leads are uploaded to the CRM, assigned to sales/CSRs, followed up by sales development reps, and monitor lead conversion progress.
Travel: Medium travel

Key Requirements

  • •BA/BS degree with 7+ years of B2B demand generation experience in enterprise software and partner marketing, preferably in a startup environment.
  • •Strong understanding of the marketing mix for the region, including SEO, SEM, social media marketing, and content marketing.
  • •Proven track record creating and executing integrated marketing campaigns and joint partner campaigns (events and online programs) using PR, advertising, and product/digital/social marketing.
  • •Experience building and reporting campaigns using Salesforce.com and launching online programs with marketing automation tools (e.g., Marketo).
  • •Excellent verbal and written communication skills in English and Chinese, with ability to run multiple campaigns simultaneously and self-start with minimal supervision.
Experience:7+ yearsB2BEnterprise softwarePartner marketingStartup
Education:Bachelor's
Skills:Self-starterDetail-orientedCommunicationTeam playerAbility to manage multiple campaigns
Languages:EnglishChinese
Tech Stack:Salesforce.comSalesforceMarketoCRMSEOSEMSocial mediaWebinars

Company Brief

Denodo
Provides an enterprise data virtualization platform that unifies disparate data sources in real time, enabling analytics, data services, and hybrid/multi-cloud data integration without physical data movement for faster access to consistent, governed data.
Industry: Data Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Palo Alto, United States
Founded: 1999
WebsiteLinkedIn