ByteDance

2 days ago

Lead Brand Marketing Strategist - Global Payment

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Own end-to-end brand architecture and positioning for international payment and fintech products, shaping a long-term brand roadmap from concept to scalable execution. Build consumer-insight-driven, trust-building strategies across overseas markets, and leverage ByteDance’s global ecosystem—especially TikTok and creator/KOL networks—to create viral short-video campaigns. Define conversion funnels, measure brand equity metrics (e.g., Brand NPS, CAC, ROI), and continuously optimize media spend with strong cross-functional partners.

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own end-to-end brand architecture and positioning for international payment and financial products, delivering a scalable brand roadmap with milestones.
•Develop market-specific consumer psychology and financial behavior insights to create locally resonant brand identities and trust-building strategies.
•Plan and execute viral brand campaigns using TikTok and the broader ByteDance ecosystem, including short-video content and interactive mechanics.
•Define conversion funnels and build a brand equity measurement framework; monitor Brand NPS, CAC, ROI, new user conversion rate, and DAU contribution to optimize performance.
•Collaborate with Product, Engineering, Operations, PR, Monetization, and local market teams; source, onboard, and manage overseas creative agencies, media buying partners, and KOL networks.

Key Requirements

•Bachelor’s degree or above and 5+ years of brand marketing experience at a major internet company or leading fintech/cross-border payments organization.
•Proven 0-to-1 track record building overseas brands from the ground up, with experience driving campaigns achieving 10M+ impressions or 1M+ conversions preferred.
•Deep hands-on knowledge of global social platforms, including native content formats, algorithmic distribution mechanisms, and commercial monetization playbooks.
•Ability to develop consumer psychology and financial behavior insights for overseas markets and translate them into locally resonant brand identities.
•Strong business acumen and analytical capability to connect creative brand intuition with rigorous growth modeling.

Experience:FintechCross-border paymentsInternet companyGlobal social platformsBNPLPayments

Education:Bachelor's

Skills:Analytical capabilityBusiness acumenData-driven thinking

Tech Stack:TikTokShort-form videoLive streamingKOL/UGC

Company Brief

ByteDance

Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn

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ByteDance

2 days ago

Lead Brand Marketing Strategist - Global Payment

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Singapore

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own end-to-end brand architecture and positioning for international payment and financial products, delivering a scalable brand roadmap with milestones.
•Develop market-specific consumer psychology and financial behavior insights to create locally resonant brand identities and trust-building strategies.
•Plan and execute viral brand campaigns using TikTok and the broader ByteDance ecosystem, including short-video content and interactive mechanics.
•Define conversion funnels and build a brand equity measurement framework; monitor Brand NPS, CAC, ROI, new user conversion rate, and DAU contribution to optimize performance.
•Collaborate with Product, Engineering, Operations, PR, Monetization, and local market teams; source, onboard, and manage overseas creative agencies, media buying partners, and KOL networks.

Key Requirements

•Bachelor’s degree or above and 5+ years of brand marketing experience at a major internet company or leading fintech/cross-border payments organization.
•Proven 0-to-1 track record building overseas brands from the ground up, with experience driving campaigns achieving 10M+ impressions or 1M+ conversions preferred.
•Deep hands-on knowledge of global social platforms, including native content formats, algorithmic distribution mechanisms, and commercial monetization playbooks.
•Ability to develop consumer psychology and financial behavior insights for overseas markets and translate them into locally resonant brand identities.
•Strong business acumen and analytical capability to connect creative brand intuition with rigorous growth modeling.

Experience:FintechCross-border paymentsInternet companyGlobal social platformsBNPLPayments

Education:Bachelor's

Skills:Analytical capabilityBusiness acumenData-driven thinking

Tech Stack:TikTokShort-form videoLive streamingKOL/UGC

Company Brief

ByteDance

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn