ASOS

4 weeks ago

Principal Engineering Lead (Customer Experience)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 45 minutes agoStatus: Live

Job Summary

Lead the Michelangelo engineering stream at ASOS, setting technical direction across multiple teams to build, scale, and evolve customer-facing experiences across mobile, web, and platform services. Drive architecture, ensure alignment with product, design and data, mentor senior engineers, and champion an experimentation-first approach to deliver measurable outcomes.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Customer Success & Account Management

Seniority: Mid level

Key Responsibilities

•Define and evolve technical direction across the app revamp workstream, ensuring architectural cohesion across customer-facing experiences while balancing delivery speed with long-term sustainability
•Provide leadership across multiple teams, resolving dependencies, trade-offs and delivery risks, while overseeing both full-time and contractor engineers to ensure shared practices
•Partner with Product, Design, Engineering Leadership and Data to shape strategy and turn customer problems into measurable outcomes
•Own and influence key architectural decisions across app, web and supporting services for scalability and maintainability
•Champion an experimentation-first approach with A/B testing and data-informed iteration across teams

Pay and Benefits

Perks:Employee DiscountSample SalesPaid LeaveAnnual BonusPrivate Medical

Key Requirements

•Proven experience operating at Principal, Staff or equivalent leadership level, setting technical direction across multiple domains and products
•Strong background in back-end engineering and software architecture for high-scale consumer products, leading cross-functional teams including mobile and web
•Demonstrated ability defining architecture across broad landscapes, balancing short-term delivery with long-term health and scalability
•Track record of leading complex initiatives across multiple teams, influencing without direct authority
•Experience working in collaborative, product-led environments with Engineering, Product, Design and Data, using insights to drive decisions

Experience:RetailEcommerceConsumer

Skills:LeadershipCommunicationCross-functional collaborationMentoringStakeholder management

Languages:English

Tech Stack:BackendArchitectureA/B testingObservabilityData analytics

Company Brief

ASOS

ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.

Industry: E-commerce

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 2000

Glassdoor: 3.4

Website LinkedIn Glassdoor

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ASOS

4 weeks ago

Principal Engineering Lead (Customer Experience)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 45 minutes agoStatus: Live

Job Summary

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Customer Success & Account Management

Seniority: Mid level

Key Responsibilities

•Define and evolve technical direction across the app revamp workstream, ensuring architectural cohesion across customer-facing experiences while balancing delivery speed with long-term sustainability
•Provide leadership across multiple teams, resolving dependencies, trade-offs and delivery risks, while overseeing both full-time and contractor engineers to ensure shared practices
•Partner with Product, Design, Engineering Leadership and Data to shape strategy and turn customer problems into measurable outcomes
•Own and influence key architectural decisions across app, web and supporting services for scalability and maintainability
•Champion an experimentation-first approach with A/B testing and data-informed iteration across teams

Pay and Benefits

Perks:Employee DiscountSample SalesPaid LeaveAnnual BonusPrivate Medical

Key Requirements

•Proven experience operating at Principal, Staff or equivalent leadership level, setting technical direction across multiple domains and products
•Strong background in back-end engineering and software architecture for high-scale consumer products, leading cross-functional teams including mobile and web
•Demonstrated ability defining architecture across broad landscapes, balancing short-term delivery with long-term health and scalability
•Track record of leading complex initiatives across multiple teams, influencing without direct authority
•Experience working in collaborative, product-led environments with Engineering, Product, Design and Data, using insights to drive decisions

Experience:RetailEcommerceConsumer

Skills:LeadershipCommunicationCross-functional collaborationMentoringStakeholder management

Languages:English

Tech Stack:BackendArchitectureA/B testingObservabilityData analytics

Company Brief

ASOS

Industry: E-commerce

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 2000

Glassdoor: 3.4

Website LinkedIn Glassdoor