Performance Marketing Manager, Paid Social & EMEA Growth

Decagon
San Francisco
Workplace: OnsiteFull timeUSD 160,000 - 210,000 annuallyFunction: Marketing & GrowthSkills: ["Analytical thinking","Cross-functional collaboration","Ownership","Rapid learning","Experimentation"]

Own and scale Decagon’s paid social programs internationally, with an initial focus on EMEA. You’ll run LinkedIn, Meta, Reddit, X, and emerging platforms from creative brief through launch, optimization, and reporting, while building an attribution story that connects spend to pipeline and revenue. Partner with EMEA sales leadership to align budget to real deal flow, run structured experiments, and flex into adjacent demand gen like ABM, landing pages, and email as needed.

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Decagon
Decagon
1 month ago

Performance Marketing Manager, Paid Social & EMEA Growth

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Job Summary

Own and scale Decagon’s paid social programs internationally, with an initial focus on EMEA. You’ll run LinkedIn, Meta, Reddit, X, and emerging platforms from creative brief through launch, optimization, and reporting, while building an attribution story that connects spend to pipeline and revenue. Partner with EMEA sales leadership to align budget to real deal flow, run structured experiments, and flex into adjacent demand gen like ABM, landing pages, and email as needed.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own paid social end-to-end: run paid social on LinkedIn, Meta, X, and emerging platforms from creative brief through launch, optimization, and reporting.
  • •Stand up and scale a paid social motion in EMEA, adapting targeting, creative, and budget pacing to local buying behavior, currencies, and compliance requirements.
  • •Partner with EMEA sales leadership to align spend allocation with actual pipeline opportunity by market and segment.
  • •Build and own an attribution story connecting paid social spend to pipeline and revenue by market and channel.
  • •Run structured experiments across creative, audiences, and channels, turning results into repeatable playbooks; flex into adjacent demand gen (ABM, landing pages, email) as needed.

Pay and Benefits

Salary: USD 160,000 - 210,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisability401kParental Leave

Key Requirements

  • •5+ years in performance marketing with a specialization in paid social (LinkedIn, Meta, Reddit, TikTok or similar), not search.
  • •Managed paid social budgets at six-figure+ monthly spend and can explain allocation across campaigns, audiences, and markets.
  • •Experience running or scaling paid social programs in EMEA, including different currencies, buying behaviors, and compliance considerations (e.g., GDPR).
  • •Analytical and comfortable owning attribution connecting paid social spend to pipeline and revenue beyond CTR and CPL.
  • •Cross-functional experience aligning spend with where the pipeline opportunity is across regional sales teams.
Skills:Analytical thinkingCross-functional collaborationOwnershipRapid learningExperimentation
Tech Stack:LinkedInMetaRedditXTikTokPaid socialGDPRABMLanding pagesEmailAttributionClayCTRCPL

Company Brief

Decagon
Builds conversational AI agents and a platform that automates customer support across chat, email, and voice, enabling brands to deliver concierge-level customer experiences at scale.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2023
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor