AI Product Marketing Manager

Freshworks
Boston
Workplace: HybridFull timeUSD 150,000 - 180,000 annuallyFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Customer-first mindset","Market research","Storytelling","Cross-functional collaboration","Written communication","Verbal communication"]

Own product marketing for AI capabilities in the Freshservice platform, including positioning, messaging, and end-to-end launches. Partner with Product Management across the lifecycle to define customer value and influence the roadmap. Create customer-facing and sales enablement assets (demos, battlecards, FAQs, webinars) and lead cross-functional launch planning. Use market research and customer insights to differentiate messaging, drive adoption with Demand Generation and Lifecycle Marketing, and measure results to iterate.

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FursaFursa
Freshworks
Freshworks
22 hours ago

AI Product Marketing Manager

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own product marketing for AI capabilities in the Freshservice platform, including positioning, messaging, and end-to-end launches. Partner with Product Management across the lifecycle to define customer value and influence the roadmap. Create customer-facing and sales enablement assets (demos, battlecards, FAQs, webinars) and lead cross-functional launch planning. Use market research and customer insights to differentiate messaging, drive adoption with Demand Generation and Lifecycle Marketing, and measure results to iterate.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own product marketing for AI capabilities, including positioning, messaging, and launches within the Freshservice platform.
  • •Partner with Product Management to influence roadmap, define customer value, and prepare launches for assigned AI product areas.
  • •Develop differentiated business-focused messaging for IT administrators, IT leaders, and enterprise buyers.
  • •Lead cross-functional launch planning with Product, Marketing, Sales, Customer Success, Enablement, and PR.
  • •Create sales enablement and customer-facing content (presentations, battlecards, FAQs, demos, competitive messaging, web/content/blogs/videos/webinars, and launch campaigns), then measure results and iterate.

Pay and Benefits

Salary: USD 150,000 - 180,000 annually
Equity and Bonus:Equity
Perks:DentalHealth InsuranceVisionDisability InsuranceLife InsurancePaid LeaveFlexible SpendingCommuter BenefitsWellness StipendAdoption LeaveParental LeaveEquityEspp

Key Requirements

  • •5-8 years of Product Marketing experience in B2B SaaS
  • •Experience launching AI, machine learning, GenAI, Copilot, agentic AI, or other intelligent software capabilities
  • •Strong messaging and positioning skills with the ability to simplify technical concepts for business and technical audiences
  • •Experience leading cross-functional product launches from planning through execution
  • •Excellent written and verbal communication skills
Experience:5-8 yearsB2B SaaSAIMachine learningGenAIIntelligent softwareCopilotAgentic AI
Skills:Customer-first mindsetMarket researchStorytellingCross-functional collaborationWritten communicationVerbal communication
Languages:English
Tech Stack:AIMachine learningGenAICopilotAgentic AI

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor