Senior Marketing Analyst

GEICO
United States
Workplace: OnsiteFull timeUSD 121,975 - 189,625 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Stakeholder management","Data judgment","Self QA","Mentoring"]

Partner with marketing stakeholders to deliver complex, decision-oriented analytics that drive marketing optimization, investment decisions, and ongoing performance management. Lead hands-on analysis by sourcing and combining datasets, applying cohort/segmentation/trend/driver analysis, and selecting the right methods for each request. Support Direct Mail test-and-learn activities with clear ROI and targeting recommendations, and communicate findings professionally while mentoring more junior analysts.

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FursaFursa
GEICO
GEICO
1 month ago

Senior Marketing Analyst

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Source: Company careers pageValidated by: Fursa AI
Status: Live

Job Summary

Partner with marketing stakeholders to deliver complex, decision-oriented analytics that drive marketing optimization, investment decisions, and ongoing performance management. Lead hands-on analysis by sourcing and combining datasets, applying cohort/segmentation/trend/driver analysis, and selecting the right methods for each request. Support Direct Mail test-and-learn activities with clear ROI and targeting recommendations, and communicate findings professionally while mentoring more junior analysts.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Independently source, evaluate, and combine relevant datasets while understanding definitions, tradeoffs, limitations, and use cases.
  • •Apply analytical techniques (cohort analysis, segmentation, trend analysis, driver analysis) to assess performance and identify insights.
  • •Break down ambiguous requests into structured analytical plans and collaborate with stakeholders when scope or methods are unclear.
  • •Perform thorough self QA by validating logic, assumptions, joins, filters, and calculations before delivering results.
  • •Develop decision-oriented narratives and present findings to stakeholders, including recommended next steps and explanations of assumptions and tradeoffs.

Pay and Benefits

Salary: USD 121,975 - 189,625 annually

Key Requirements

  • •Bachelor’s degree in a quantitative field such as Statistics, Mathematics, Economics, Data Analytics, Data Science, or Computer Science.
  • •5+ years of experience in marketing analytics, embedded analytics, or a closely related analytical role.
  • •Expert-level SQL experience writing complex queries and working across multiple data environments.
  • •Advanced proficiency in Excel and business intelligence tools (Power BI, Tableau) to validate metrics and translate reporting needs.
  • •Ability to independently execute analyses, choose appropriate methodologies, and communicate actionable insights to stakeholders.
Experience:5+ yearsMarketing analyticsEmbedded analyticsData analytics
Education:Bachelor's in Quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or similar)
Skills:CommunicationStakeholder managementData judgmentSelf QAMentoring
Certifications:Google Data Analytics CertificateMicrosoft Excel AssociateTableau Desktop SpecialistMicrosoft Certified: Power BI Data Analyst Associate
Tech Stack:SQLExcelPower BITableau

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

GEICO
GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Chevy Chase, United States
Founded: 1936
WebsiteLinkedIn