1 day ago

Senior Lead - Brand Experience, Japan

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Own and elevate the brand experience for Japan across Owned Retail (DTC) and key wholesale partners, turning global strategy into locally resonant, premium-yet-accessible consumer journeys. Lead multi-channel and trade/retail experience design, drive visual merchandising excellence, and execute shop-in-shops, pop-ups, and window/activation storytelling. Use sell-out and customer feedback to optimize ROI, manage budgets and installations, and lead a brand experience team with clear strategic direction.

Location: Tokyo

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Develop and define On’s brand experience for Japan within the marketing strategy across Owned Retail (DTC) and wholesale/trade channels.
•Drive multi-channel strategy and integration by localizing APAC/global approaches and creating seamless consumer journeys.
•Lead trade and visual merchandising excellence, including tailored journeys and integrated Sell-in & Sell-out plans (e.g., shop-in-shops, pop-ups).
•Oversee impactful local execution by adapting global campaigns to Japanese cultural context through windows and activations, including budget and installation quality.
•Analyze sell-out data, customer behavior, and store feedback to evaluate ROI, continuously optimize initiatives, and guide future investments; lead and inspire the Brand Experience team.

Travel: Low travel

Key Requirements

•Bachelor’s degree in Marketing, Business Administration, or a related field.
•10–12+ years of experience in Retail Marketing, Trade Marketing, or Visual Merchandising.
•Proven track record leading complex projects/initiatives with significant impact in sports, fashion, or lifestyle industries.
•Native-level fluency in Japanese and professional-level English for high-level collaboration across regions.
•Ability to manage peers, agencies, and vendors while balancing structured excellence with entrepreneurial innovation.

Experience:10+ yearsRetail marketingTrade marketingVisual merchandisingSportsFashionLifestyle

Education:Bachelor's in Marketing, Business Administration, or a related field

Skills:LeadershipStrategic thinkingProblem solvingCross-functional collaborationData-driven decision-making

Languages:JapaneseEnglish

Company Brief

On Holding

Designs, manufactures, and sells performance running shoes, apparel, and accessories under the On brand. Combines Swiss engineering and innovation with lifestyle design to serve runners and athletes globally through retail and direct-to-consumer channels.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Zurich, Switzerland

Founded: 2010

Glassdoor: 4.0

Website LinkedIn

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On Holding

1 day ago

Senior Lead - Brand Experience, Japan

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: Tokyo

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Administration & Executive Assistance

Seniority: Manager level

Key Responsibilities

•Develop and define On’s brand experience for Japan within the marketing strategy across Owned Retail (DTC) and wholesale/trade channels.
•Drive multi-channel strategy and integration by localizing APAC/global approaches and creating seamless consumer journeys.
•Lead trade and visual merchandising excellence, including tailored journeys and integrated Sell-in & Sell-out plans (e.g., shop-in-shops, pop-ups).
•Oversee impactful local execution by adapting global campaigns to Japanese cultural context through windows and activations, including budget and installation quality.
•Analyze sell-out data, customer behavior, and store feedback to evaluate ROI, continuously optimize initiatives, and guide future investments; lead and inspire the Brand Experience team.

Travel: Low travel

Key Requirements

•Bachelor’s degree in Marketing, Business Administration, or a related field.
•10–12+ years of experience in Retail Marketing, Trade Marketing, or Visual Merchandising.
•Proven track record leading complex projects/initiatives with significant impact in sports, fashion, or lifestyle industries.
•Native-level fluency in Japanese and professional-level English for high-level collaboration across regions.
•Ability to manage peers, agencies, and vendors while balancing structured excellence with entrepreneurial innovation.

Experience:10+ yearsRetail marketingTrade marketingVisual merchandisingSportsFashionLifestyle

Education:Bachelor's in Marketing, Business Administration, or a related field

Skills:LeadershipStrategic thinkingProblem solvingCross-functional collaborationData-driven decision-making

Languages:JapaneseEnglish

Company Brief

On Holding

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Zurich, Switzerland

Founded: 2010

Glassdoor: 4.0

Website LinkedIn