Product Strategy & Operations Manager, Agency & Scaled Growth

TikTok
San Jose
Workplace: OnsiteFull timeFunction: Business OperationsExperience: 3+ yearsSkills: ["Communication","Presentation","Analytical thinking","Problem-solving","Stakeholder management"]

Drive product strategy and GTM operations for TikTok’s North America agency business, using quantitative and qualitative market insights to shape advertising product direction. Own scaled agency engagement programs that blend product-led and sales-led activation to increase adoption and revenue. Lead cross-functional execution across Agency Sales, Marketing Science, Product Operations, Product Management, Data Science, and Engineering while synthesizing partner pain points to influence the roadmap. Build repeatable processes and automation to improve operational efficiency.

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FursaFursa
TikTok
TikTok
15 hours ago

Product Strategy & Operations Manager, Agency & Scaled Growth

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Last checked: 15 hours agoStatus: Live

Job Summary

Drive product strategy and GTM operations for TikTok’s North America agency business, using quantitative and qualitative market insights to shape advertising product direction. Own scaled agency engagement programs that blend product-led and sales-led activation to increase adoption and revenue. Lead cross-functional execution across Agency Sales, Marketing Science, Product Operations, Product Management, Data Science, and Engineering while synthesizing partner pain points to influence the roadmap. Build repeatable processes and automation to improve operational efficiency.
Location: San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and benchmark product strategy for the North America agency business using internal performance data and external/competitive market data.
  • •Design, own, and continuously optimize scaled agency engagement programs (education, activation playbooks, incentives, and target audiences) to drive adoption and revenue growth.
  • •Lead GTM operations and execution across cross-functional teams to land the product strategy among managed agencies.
  • •Synthesize agency and advertiser pain points and insights to collaborate with global product teams and influence the advertising product roadmap.
  • •Build robust processes, systems, tools, and workflow automation to improve operational efficiency and productivity at scale.

Key Requirements

  • •3+ years of experience in performance advertising or paid media, preferably in an agency environment.
  • •Strong understanding of digital marketing/social media advertising strategies and business model implications.
  • •Experience influencing advertising product roadmaps in collaboration with product teams.
  • •Experience driving end-to-end go-to-market planning and execution for advertising products.
  • •Strong quantitative analysis skills, able to benchmark internal/external data and translate insights into actionable strategy, including AI tool usage (e.g., LLMs).
Experience:3+ yearsAd techMedia advertisingPerformance marketingPaid mediaAgency
Skills:CommunicationPresentationAnalytical thinkingProblem-solvingStakeholder management
Tech Stack:SQLLLMsAI toolsAutomation

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn