Marketing Operations Specialist

HALA
Riyadh
Full timeFunction: Marketing & GrowthExperience: 2-4 yearsEducation: bachelorsSkills: ["Collaboration","Stakeholder engagement","Process optimization","Strategic thinking","Analytical thinking"]

Support the end-to-end execution of marketing campaigns and initiatives for HALA’s payment products and services. Own campaign timelines, deliverables, approvals, and cross-functional dependencies while partnering with Product, Sales, Growth, Data, and Compliance. Use CRM and marketing automation for segmentation and targeting, and track/report performance metrics across the full funnel. Maintain dashboards and calendars, improve marketing workflows, and ensure KSA regulatory and brand compliance.

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FursaFursa
HALA
HALA
2 days ago

Marketing Operations Specialist

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Job Summary

Support the end-to-end execution of marketing campaigns and initiatives for HALA’s payment products and services. Own campaign timelines, deliverables, approvals, and cross-functional dependencies while partnering with Product, Sales, Growth, Data, and Compliance. Use CRM and marketing automation for segmentation and targeting, and track/report performance metrics across the full funnel. Maintain dashboards and calendars, improve marketing workflows, and ensure KSA regulatory and brand compliance.
Location: Riyadh
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Coordinate the execution of marketing campaigns, promotions, and product launches across customer and merchant segments.
  • •Manage campaign timelines, deliverables, approvals, and cross-functional dependencies.
  • •Collaborate with Product, Sales, Growth, Data, and Compliance to ensure effective campaign execution and targeting.
  • •Track and report campaign performance across acquisition, conversion, engagement, and product adoption; maintain dashboards and calendars.
  • •Improve and automate marketing processes and workflows and coordinate with external agencies and vendors as needed.

Pay and Benefits

Equity and Bonus:Equity
Perks:Learning Budget

Key Requirements

  • •2–4 years of relevant experience in marketing operations, digital marketing, CRM, growth operations, or campaign management.
  • •Experience coordinating campaign execution, timelines, deliverables, and approvals across teams.
  • •Proficiency with CRM/marketing automation and customer segmentation for campaign targeting.
  • •Strong analytics skills, including Excel/Google Sheets and reporting/dashboard tools.
  • •A bachelor’s degree in Marketing, Business Administration, Management Information Systems, Digital Marketing, or a related field (equivalent experience may be accepted).
Experience:2-4 yearsFintechPaymentsBankingFinancial servicesE-commerceTechnology
Education:Bachelor's in Marketing, Business Administration, Management Information Systems, Digital Marketing, or a related field
Skills:CollaborationStakeholder engagementProcess optimizationStrategic thinkingAnalytical thinking
Languages:EnglishArabic
Tech Stack:CRMMarketing automationExcelGoogle SheetsDashboardsCampaign analytics

Company Brief

HALA
Provides a mobile-first neobanking platform delivering digital financial services such as virtual cards, payments, and expense management to consumers and small businesses, aiming to simplify everyday banking and cross-border transactions in the region.
Industry: Neobanking
Website