Driver Marketing Specialist

inDrive
São Paulo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Cross-functional collaboration","Planning","Adaptability","Decision-making","Measurement and experimentation","Communication"]

Own driver marketing in Brazil, translating BHT and competitor insights into clear recommendations for driver positioning, messaging, and campaigns. Create and execute communication plans and manage the driver marketing budget, while measuring impact via pre/post studies and ad testing. Partner with Driver Ops on acquisition, referral, and lifecycle communications to keep all touchpoints aligned. Lead 360 campaign launches with regional and cross-functional teams.

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FursaFursa
inDrive
inDrive
3 hours ago

Driver Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own driver marketing in Brazil, translating BHT and competitor insights into clear recommendations for driver positioning, messaging, and campaigns. Create and execute communication plans and manage the driver marketing budget, while measuring impact via pre/post studies and ad testing. Partner with Driver Ops on acquisition, referral, and lifecycle communications to keep all touchpoints aligned. Lead 360 campaign launches with regional and cross-functional teams.
Location: São Paulo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Turn BHT and competitor insights into recommendations for driver positioning, messaging, and campaigns
  • •Create and execute communication plans and manage the driver marketing budget
  • •Measure impact through pre/post studies and ad testing, connecting brand KPIs to business results like sign-ups and retention
  • •Align with Driver Ops on acquisition campaigns, referral programs, and lifecycle communications to keep touchpoints consistent with brand strategy
  • •Lead 360 campaign launches and marketing activities in the market

Key Requirements

  • •2+ years of marketing experience, ideally in ride-hailing, delivery, marketplaces, or other two-sided platforms
  • •Strong understanding of brand health tracking and how to measure marketing impact
  • •In-depth knowledge of the Brazilian market with the ability to align cross-functional teams around a brand vision
  • •Strong planning skills and the ability to adapt quickly to changing market conditions
  • •Confidence in decision-making and managing driver marketing from strategy through campaign execution
Experience:2+ yearsRide-hailingDeliveryMarketplacesTwo-sided platforms
Skills:Cross-functional collaborationPlanningAdaptabilityDecision-makingMeasurement and experimentationCommunication

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn