Field Marketing Manager , APAC

Harvey
Sydney
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Communication","Relationship-building","Analytical thinking","Strategic planning","Cross-functional collaboration"]

Own and execute a regional field marketing strategy across Australia and APAC to drive pipeline, lead generation, and revenue impact. Plan and deliver first- and third-party events, regional activations, and integrated campaigns, working closely with Sales, Customer Success, and Partnerships to turn field activity into measurable pipeline contribution. Analyze event performance and manage budget, vendors, and logistics while traveling regularly to support in-market sales and client engagement.

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Harvey
Harvey
19 hours ago

Field Marketing Manager , APAC

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Job Summary

Own and execute a regional field marketing strategy across Australia and APAC to drive pipeline, lead generation, and revenue impact. Plan and deliver first- and third-party events, regional activations, and integrated campaigns, working closely with Sales, Customer Success, and Partnerships to turn field activity into measurable pipeline contribution. Analyze event performance and manage budget, vendors, and logistics while traveling regularly to support in-market sales and client engagement.
Location: Sydney
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute a regional field marketing strategy across Australia and APAC aligned to revenue and brand goals.
  • •Plan, manage, and deliver a portfolio of events (industry conferences, client roundtables, webinars, executive dinners) to generate qualified pipeline and accelerate deals.
  • •Partner with Sales, Customer Success, and Partnerships to identify target accounts and design account-based marketing programs.
  • •Analyze event performance data and market insights to refine strategy, improve ROI, and report results to leadership.
  • •Manage the regional field marketing budget, vendor relationships, and logistics; travel regularly across Australia and APAC to deliver events and support in-market sales activity.
Travel: High travel

Key Requirements

  • •6+ years of experience in field marketing, event marketing, or demand generation, ideally in B2B technology, SaaS, or professional services.
  • •Proven experience planning and executing field marketing campaigns that drive lead generation and revenue growth.
  • •Commercial acumen with the judgment to prioritize activities that create real impact.
  • •Strong communication and relationship-building skills across sales, marketing, and executive leadership.
  • •Analytical mindset with experience tracking KPIs such as pipeline contribution, event ROI, and lead conversion.
Experience:B2BSaaSProfessional services
Skills:CommunicationRelationship-buildingAnalytical thinkingStrategic planningCross-functional collaboration

Company Brief

Harvey
Harvey builds domain-specific generative AI for legal and professional services, automating contract analysis, due diligence, compliance, and litigation workflows for law firms and corporate legal teams.
Industry: LegalTech
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2022
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor