Western Governors University

2 days ago

Consumer Insights Researcher, Brand Health Salt Lake City, UT

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Conduct consumer insights research for WGU’s marketing research team to understand prospective students’ motivations, barriers, and decision-making. Design and execute qualitative and quantitative studies (surveys, interviews, UX research, and secondary/syndicated data), synthesize findings, and translate them into actionable recommendations. Support competitive intelligence and collaborate closely with marketing, brand, web, analytics, and senior stakeholders to inform brand strategy, messaging, and enrollment growth decisions.

Location: Salt Lake City

Employment Type: Full time

Job Function: Research & Scientific (R&D)

Seniority: Mid level

Key Responsibilities

•Bring quantitative and qualitative insights into daily organizational decision-making.
•Design and execute research initiatives using multiple methods such as surveys, interviews, observations, and UX research.
•Triangulate insights from varied sources to create holistic stories and strategic recommendations.
•Support research projects on market conditions, competitor positioning, and category trends, and translate findings into growth and prioritization guidance.
•Partner with marketing and brand teams to inform brand positioning and campaign strategy, and communicate findings clearly to stakeholders.

Travel: Medium travel

Pay and Benefits

Salary: USD 82,700 - 124,000 annually

Perks:Health InsuranceDentalVisionRetirement SavingsPaid LeaveParental LeaveTuition Discount

Key Requirements

•Bachelor’s degree in marketing, business, research, analytics, social science, or a related field.
•2+ years of experience in market research, especially competitive analysis and brand health consumer insights, or experience management.
•Experience executing brand health studies, including survey and reporting activities such as awareness, equity, relevance, perception, and preference.
•Strong qualitative and quantitative research skills, with the ability to triangulate multiple data sources.
•Proficiency with primary data collection platforms including Qualtrics, SurveyMonkey, and UserTesting (or similar tools).

Experience:2+ yearsMarket researchConsumer insightsHigher education

Education:Bachelor's

Skills:CommunicationStorytellingData visualizationProject managementCross-functional collaboration

Tech Stack:QualtricsSurveyMonkeyUserTestingSurveysInterviewsUX researchData visualization

Company Brief

Western Governors University

An accredited, nonprofit online university offering competency-based bachelor’s and master’s degree programs focused on workforce-relevant skills across business, IT, education, health, and nursing.

Industry: Education

Company Size: Enterprise (1,001+ employees)

Growth: Nonprofit & NGO

Headquarters: Salt Lake City, United States

Founded: 1997

Website LinkedIn

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Western Governors University

2 days ago

Consumer Insights Researcher, Brand Health Salt Lake City, UT

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 16 hours agoStatus: Live

Job Summary

Location: Salt Lake City

Employment Type: Full time

Job Function: Research & Scientific (R&D)

Seniority: Mid level

Key Responsibilities

•Bring quantitative and qualitative insights into daily organizational decision-making.
•Design and execute research initiatives using multiple methods such as surveys, interviews, observations, and UX research.
•Triangulate insights from varied sources to create holistic stories and strategic recommendations.
•Support research projects on market conditions, competitor positioning, and category trends, and translate findings into growth and prioritization guidance.
•Partner with marketing and brand teams to inform brand positioning and campaign strategy, and communicate findings clearly to stakeholders.

Travel: Medium travel

Pay and Benefits

Salary: USD 82,700 - 124,000 annually

Perks:Health InsuranceDentalVisionRetirement SavingsPaid LeaveParental LeaveTuition Discount

Key Requirements

•Bachelor’s degree in marketing, business, research, analytics, social science, or a related field.
•2+ years of experience in market research, especially competitive analysis and brand health consumer insights, or experience management.
•Experience executing brand health studies, including survey and reporting activities such as awareness, equity, relevance, perception, and preference.
•Strong qualitative and quantitative research skills, with the ability to triangulate multiple data sources.
•Proficiency with primary data collection platforms including Qualtrics, SurveyMonkey, and UserTesting (or similar tools).

Experience:2+ yearsMarket researchConsumer insightsHigher education

Education:Bachelor's

Skills:CommunicationStorytellingData visualizationProject managementCross-functional collaboration

Tech Stack:QualtricsSurveyMonkeyUserTestingSurveysInterviewsUX researchData visualization

Company Brief

Western Governors University

Industry: Education

Company Size: Enterprise (1,001+ employees)

Growth: Nonprofit & NGO

Headquarters: Salt Lake City, United States

Founded: 1997

Website LinkedIn