Xero

5 days ago

Senior Manager, Web Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Own Xero’s “digital front door” and align web strategy with company goals, translating high-level business needs into actionable digital requirements. Partner with marketing, Engineering, and Product to prioritize the web backlog, evolve CMS content models, and champion component-based design. Improve user journeys by mapping personas, reducing bounce rates, and driving conversion rate optimization through analytics and testing. Lead launch readiness with design QA to ensure the coded experience matches the creative vision.

Location: Wellington

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Sr. Manager level

Key Responsibilities

•Align marketing strategies with cross-functional departments to ensure Xero’s web presence functions as a growth engine.
•Translate high-level business goals into actionable digital requirements and partner with Engineering and Product to deliver.
•Optimize user journeys by mapping personas to reduce bounce rates and turn visitors into leads.
•Prioritize the web backlog to balance new marketing features against technical debt.
•Evolve the CMS content model, champion component-based design, and conduct design QA before launch.

Key Requirements

•Strong background in web production, digital product management, or marketing technology.
•Ability to translate high-level business strategies into tactical web initiatives.
•Understanding of technical constraints including HTML, CSS, and CMS models to ensure design feasibility.
•Extensive experience using analytics platforms and conversion rate optimisation testing to drive digital decisions.
•Proficiency with design collaboration tools such as Figma and project management systems like Jira.

Experience:Digital product managementMarketing technologyConversion rate optimisation

Skills:CommunicationCross-functional alignment

Tech Stack:HTMLCSSCMSFigmaJira

Company Brief

Xero

Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn

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Xero

5 days ago

Senior Manager, Web Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: Wellington

Workplace: Hybrid

Employment Type: Full time

Job Function: Strategy & Corporate Development

Seniority: Sr. Manager level

Key Responsibilities

•Align marketing strategies with cross-functional departments to ensure Xero’s web presence functions as a growth engine.
•Translate high-level business goals into actionable digital requirements and partner with Engineering and Product to deliver.
•Optimize user journeys by mapping personas to reduce bounce rates and turn visitors into leads.
•Prioritize the web backlog to balance new marketing features against technical debt.
•Evolve the CMS content model, champion component-based design, and conduct design QA before launch.

Key Requirements

•Strong background in web production, digital product management, or marketing technology.
•Ability to translate high-level business strategies into tactical web initiatives.
•Understanding of technical constraints including HTML, CSS, and CMS models to ensure design feasibility.
•Extensive experience using analytics platforms and conversion rate optimisation testing to drive digital decisions.
•Proficiency with design collaboration tools such as Figma and project management systems like Jira.

Experience:Digital product managementMarketing technologyConversion rate optimisation

Skills:CommunicationCross-functional alignment

Tech Stack:HTMLCSSCMSFigmaJira

Company Brief

Xero

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Wellington, New Zealand

Founded: 2006

Website LinkedIn