Senior Product Manager - Growth, Engagement & Retention

Bitpanda
Vienna, Barcelona
Workplace: HybridFull timeFunction: Product ManagementExperience: 5+ yearsSkills: ["Communication","Systems thinking","Experimentation","Data-driven decision-making"]

Own the rewards flywheel by turning engagement across Bitpanda’s offerings into a single loyalty metric that drives retention, revenue diversification, and customer lifetime value. Define customer health baselines (cohort retention, churn drivers, engagement depth), design earning/redemption logic across Trading, Earn, Card, and future products, and use evidence-driven experimentation (cohorts, segmentation, A/B testing) to select the best rewards and growth mechanics.

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FursaFursa
Bitpanda
Bitpanda
1 day ago

Senior Product Manager - Growth, Engagement & Retention

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own the rewards flywheel by turning engagement across Bitpanda’s offerings into a single loyalty metric that drives retention, revenue diversification, and customer lifetime value. Define customer health baselines (cohort retention, churn drivers, engagement depth), design earning/redemption logic across Trading, Earn, Card, and future products, and use evidence-driven experimentation (cohorts, segmentation, A/B testing) to select the best rewards and growth mechanics.
Location: Vienna, Barcelona
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Define customer health baselines including cohort retention, product attach, CLV by segment, churn drivers, and engagement depth to diagnose value leakage and growth opportunities.
  • •Design the rewards flywheel and engagement strategy by connecting Trading, Earn, Card, and future products through a shared loyalty currency and mapping lifecycle engagement loops.
  • •Evaluate rewards, nudges, and growth mechanics based on evidence, balancing reward cost, breakage, cannibalisation, and cost-to-serve; act as owner of the cross-product incentive layer.
  • •Explore subscription or membership models as an accelerator by defining pricing, tiering, and benefits with attach, retention, and margin targets based on evidence.
  • •Design compliant status mechanics and learning-focused community belonging, and collaborate with strategic external benefits partnerships to elevate customer value.

Pay and Benefits

Perks:EquityHealth InsurancePaid LeaveLearning BudgetMeal Allowance

Key Requirements

  • •5+ years of Product Management in a high-growth B2C consumer platform, ideally in crypto/fintech/neobank/loyalty rewards; shipped or scaled subscription, loyalty, or rewards products.
  • •Expert in growth, retention, and monetisation, with deep understanding of loyalty economics (tiering, points economics) and pitfalls like breakage, cannibalisation, and reward fatigue.
  • •Systems thinker who can own a shared rewards ledger spanning multiple verticals without owning the vertical teams.
  • •Comfortable across commercial/pricing design plus UX and the product plumbing (entitlements, ledgers, attribution) needed for tiers and rewards.
  • •Data-driven and experimentation-led: define success metrics and use cohort analysis, segmentation, and rigorous A/B testing to identify value creation and leakage.
Experience:5+ yearsB2CCryptoFintechNeobankMarketplaceLoyaltyRewards
Skills:CommunicationSystems thinkingExperimentationData-driven decision-making

Company Brief

Bitpanda
Bitpanda is a Vienna-based fintech platform that enables users to buy, sell and invest in cryptocurrencies, stocks, ETFs and other digital assets via a retail-friendly app and brokerage services.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: Vienna, Austria
Founded: 2014
WebsiteLinkedIn