Browserstack

2 weeks ago

Senior Lead - Marketing Operations & Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Partner with Marketing and GTM leaders to align priorities, growth strategy, and operational plans that support business objectives. Lead strategic planning and marketing performance insights through primary/secondary research, market sizing, forecasting, benchmarking, and competitive intelligence. Use SQL and analytics/business intelligence tools to synthesize complex datasets, manage marketing database hygiene, and run CRM enrichment and Salesforce reporting for accurate account, contact, and lead intelligence.

Location: Mumbai

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Partner closely with Marketing and GTM leaders to develop shared priorities, growth strategy, and an operational plan aligned to company objectives.
•Support marketing operations by leading strategic planning and generating insights that drive marketing performance.
•Conduct primary and secondary research to produce insights on market trends, market sizing, forecasting, benchmarking, customer needs, and competition.
•Develop and maintain account intelligence strategies to identify high-potential accounts and support customer acquisition and retention.
•Own marketing data enrichment and hygiene, integrate data from multiple sources, and manage CRM workflows including Salesforce quality checks and reporting.

Pay and Benefits

Perks:Health InsuranceGratuityPaid LeaveRemote WorkHome Office

Key Requirements

•6–8 years of experience with at least 6 years in strategy or management consulting, or a high-impact corporate strategy role in a B2B SaaS/technology environment.
•At least 5 years in Marketing Strategy and marketing research using secondary and tertiary research methods.
•Exposure to SQL for reporting, analysis, and insights.
•Experience conducting ICP identification across segments and product portfolios.
•Advanced data analysis and strong problem-solving/communication skills, with excellent project management in a fast-paced environment.

Experience:6-8 yearsB2B SaaSTechnologyStrategy consulting

Education:Master's

Skills:CommunicationProblem-solvingStructured thinkingProject managementStakeholder management

Tech Stack:SQLZoomInfoLinkedIn Sales NavigatorApolloRocket ReachLushaTraxcnSalesforceData mining

Company Brief

Browserstack

Provides a cloud-based web and mobile testing platform that enables developers and QA teams to test websites and apps across real browsers, devices, and operating systems for automated and manual testing workflows.

Industry: Developer Tools

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Mumbai, India

Founded: 2011

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Browserstack

2 weeks ago

Senior Lead - Marketing Operations & Strategy

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Mumbai

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Partner closely with Marketing and GTM leaders to develop shared priorities, growth strategy, and an operational plan aligned to company objectives.
•Support marketing operations by leading strategic planning and generating insights that drive marketing performance.
•Conduct primary and secondary research to produce insights on market trends, market sizing, forecasting, benchmarking, customer needs, and competition.
•Develop and maintain account intelligence strategies to identify high-potential accounts and support customer acquisition and retention.
•Own marketing data enrichment and hygiene, integrate data from multiple sources, and manage CRM workflows including Salesforce quality checks and reporting.

Pay and Benefits

Perks:Health InsuranceGratuityPaid LeaveRemote WorkHome Office

Key Requirements

•6–8 years of experience with at least 6 years in strategy or management consulting, or a high-impact corporate strategy role in a B2B SaaS/technology environment.
•At least 5 years in Marketing Strategy and marketing research using secondary and tertiary research methods.
•Exposure to SQL for reporting, analysis, and insights.
•Experience conducting ICP identification across segments and product portfolios.
•Advanced data analysis and strong problem-solving/communication skills, with excellent project management in a fast-paced environment.

Experience:6-8 yearsB2B SaaSTechnologyStrategy consulting

Education:Master's

Skills:CommunicationProblem-solvingStructured thinkingProject managementStakeholder management

Tech Stack:SQLZoomInfoLinkedIn Sales NavigatorApolloRocket ReachLushaTraxcnSalesforceData mining

Company Brief

Browserstack

Industry: Developer Tools

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Mumbai, India

Founded: 2011

Website LinkedIn