Senior Lifecycle Marketing Manager at GitLab (Canada, United States)

GitLab

4 days ago

Senior Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Strategize, execute, and optimize data-driven lifecycle communications for product-led and self-service audiences. Own automated lifecycle journeys and lead lifecycle campaigns from planning and copywriting through segmentation, testing, QA, launch, and performance optimization. Build programs that drive free-to-paid, trial-to-paid, and conversion across self-managed and sales-assisted paths, partnering across Growth, Sales, Marketing Ops, Data, Product Marketing, and regional teams to scale measurable revenue impact.

Location: Canada, United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Create, monitor, and improve automated lifecycle journeys and triggers using static and dynamic content.
•Lead lifecycle campaigns end-to-end, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization.
•Develop programs supporting conversion paths across free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion.
•Partner with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams on audience strategy, messaging, handoffs, and measurement.
•Use performance insights to identify gaps, recommend improvements, and continuously optimize lifecycle programs.

Pay and Benefits

Salary: USD 115,200 - 194,400 annually

Perks:Paid LeaveEquityParental Leave

Key Requirements

•5+ years of lifecycle, email, CRM, or growth marketing experience, preferably in B2B SaaS or product-led growth.
•Build and optimize nurture programs, automated journeys, and trigger-based lifecycle campaigns.
•Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs.
•Expertise in Marketo or Iterable, including segmentation, smart lists, email templates, dynamic content, testing, and QA.
•Strong email marketing skills including copywriting, editing, personalization, experimentation, and performance optimization.

Experience:5+ yearsB2B SaaSProduct-led growth

Skills:Cross-functional coordinationAttention to detailExperimentation

Languages:English

Tech Stack:MarketoIterableHTMLCSS

Company Brief

GitLab

Provides a single application for the complete DevSecOps lifecycle, offering source code management, CI/CD, security, and collaboration tools to help teams deliver software faster and more securely.

Industry: Developer Tools

Company Size: Enterprise (1,001+ employees)

Revenue: USD 250M to 500M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2011

Website LinkedIn

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GitLab

4 days ago

Senior Lifecycle Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Canada, United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Create, monitor, and improve automated lifecycle journeys and triggers using static and dynamic content.
•Lead lifecycle campaigns end-to-end, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization.
•Develop programs supporting conversion paths across free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion.
•Partner with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams on audience strategy, messaging, handoffs, and measurement.
•Use performance insights to identify gaps, recommend improvements, and continuously optimize lifecycle programs.

Pay and Benefits

Salary: USD 115,200 - 194,400 annually

Perks:Paid LeaveEquityParental Leave

Key Requirements

•5+ years of lifecycle, email, CRM, or growth marketing experience, preferably in B2B SaaS or product-led growth.
•Build and optimize nurture programs, automated journeys, and trigger-based lifecycle campaigns.
•Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs.
•Expertise in Marketo or Iterable, including segmentation, smart lists, email templates, dynamic content, testing, and QA.
•Strong email marketing skills including copywriting, editing, personalization, experimentation, and performance optimization.

Experience:5+ yearsB2B SaaSProduct-led growth

Skills:Cross-functional coordinationAttention to detailExperimentation

Languages:English

Tech Stack:MarketoIterableHTMLCSS

Company Brief

GitLab

Provides a single application for the complete DevSecOps lifecycle, offering source code management, CI/CD, security, and collaboration tools to help teams deliver software faster and more securely.

Industry: Developer Tools

Company Size: Enterprise (1,001+ employees)

Revenue: USD 250M to 500M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2011

Website LinkedIn