Senior Lifecycle Marketing Manager

GitLab
Canada, United States
Workplace: RemoteFull timeUSD 115,200 - 194,400 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional coordination","Attention to detail","Experimentation"]

Strategize, execute, and optimize data-driven lifecycle communications for product-led and self-service audiences. Own automated lifecycle journeys and lead lifecycle campaigns from planning and copywriting through segmentation, testing, QA, launch, and performance optimization. Build programs that drive free-to-paid, trial-to-paid, and conversion across self-managed and sales-assisted paths, partnering across Growth, Sales, Marketing Ops, Data, Product Marketing, and regional teams to scale measurable revenue impact.

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FursaFursa
GitLab
GitLab
1 month ago

Senior Lifecycle Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Strategize, execute, and optimize data-driven lifecycle communications for product-led and self-service audiences. Own automated lifecycle journeys and lead lifecycle campaigns from planning and copywriting through segmentation, testing, QA, launch, and performance optimization. Build programs that drive free-to-paid, trial-to-paid, and conversion across self-managed and sales-assisted paths, partnering across Growth, Sales, Marketing Ops, Data, Product Marketing, and regional teams to scale measurable revenue impact.
Location: Canada, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Create, monitor, and improve automated lifecycle journeys and triggers using static and dynamic content.
  • •Lead lifecycle campaigns end-to-end, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization.
  • •Develop programs supporting conversion paths across free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion.
  • •Partner with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams on audience strategy, messaging, handoffs, and measurement.
  • •Use performance insights to identify gaps, recommend improvements, and continuously optimize lifecycle programs.

Pay and Benefits

Salary: USD 115,200 - 194,400 annually
Perks:Paid LeaveEquityParental Leave

Key Requirements

  • •5+ years of lifecycle, email, CRM, or growth marketing experience, preferably in B2B SaaS or product-led growth.
  • •Build and optimize nurture programs, automated journeys, and trigger-based lifecycle campaigns.
  • •Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs.
  • •Expertise in Marketo or Iterable, including segmentation, smart lists, email templates, dynamic content, testing, and QA.
  • •Strong email marketing skills including copywriting, editing, personalization, experimentation, and performance optimization.
Experience:5+ yearsB2B SaaSProduct-led growth
Skills:Cross-functional coordinationAttention to detailExperimentation
Languages:English
Tech Stack:MarketoIterableHTMLCSS

Company Brief

GitLab
Provides a single application for the complete DevSecOps lifecycle, offering source code management, CI/CD, security, and collaboration tools to help teams deliver software faster and more securely.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn