Digital Engagement Associate.Injaz - RBG - Neo Unit.Retail Banking Group

Mashreq
United Arab Emirates
Workplace: OnsiteFull timeFunction: Banking, Lending & CreditEducation: bachelorsSkills: ["Analytical skills","Communication skills","Stakeholder management","Project coordination","Judgement","Decision-making"]

Drive digitally led upsell and cross-sell for the NEO customer value management team across the retail banking portfolio. Plan and execute data-led, customer-centric campaigns across mobile, in-app, push, SMS, email, and web to improve product adoption, engagement, and customer lifetime value. Partner with product, analytics, marketing, digital, compliance, and servicing teams to design, launch, monitor, and optimize journeys, funnels, and measurable revenue outcomes while ensuring governance and regulatory compliance.

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FursaFursa
Mashreq
Mashreq
2 days ago

Digital Engagement Associate.Injaz - RBG - Neo Unit.Retail Banking Group

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Last checked: 2 hours agoStatus: Live

Job Summary

Drive digitally led upsell and cross-sell for the NEO customer value management team across the retail banking portfolio. Plan and execute data-led, customer-centric campaigns across mobile, in-app, push, SMS, email, and web to improve product adoption, engagement, and customer lifetime value. Partner with product, analytics, marketing, digital, compliance, and servicing teams to design, launch, monitor, and optimize journeys, funnels, and measurable revenue outcomes while ensuring governance and regulatory compliance.
Location: United Arab Emirates
Workplace: Onsite
Employment Type: Full time
Job Function: Banking, Lending & Credit
Seniority: Mid level

Key Responsibilities

  • •Drive digitally led upsell and cross-sell to deepen product adoption and revenue growth across the retail portfolio.
  • •Plan and execute data-led, customer-centric cross-sell and upsell programs across digital channels, ensuring timely, relevant offers.
  • •Work with product, analytics, marketing, digital, compliance, and servicing teams to design, launch, monitor, and optimize campaigns, journeys, and engagement initiatives.
  • •Own the engagement calendar across customer moments and product themes, and reduce communication fatigue using prioritization and suppression logic.
  • •Use analytics to segment customers, run test/control approaches, track funnels and conversion, and translate insights into optimization actions and journey changes.

Key Requirements

  • •5 years of experience in banking, digital banking, customer engagement, product management, CRM/CVM, portfolio management, marketing automation or growth roles.
  • •Strong understanding of retail banking products including accounts, deposits, cards, loans, insurance, investments, remittances, and FX.
  • •Experience with digital channels, campaign management, customer segmentation, funnel tracking, and performance reporting.
  • •Ability to translate product propositions into clear customer messaging, digital journeys, and measurable cross-sell plans.
  • •Comfort working with data, dashboards, creative briefs, approval processes, UAT, and post-campaign reviews.
Experience:BankingDigital bankingCustomer engagementCRMMarketing automationGrowth
Education:Bachelor's in business, marketing, finance, analytics
Skills:Analytical skillsCommunication skillsStakeholder managementProject coordinationJudgementDecision-making
Tech Stack:DashboardsUAT

Company Brief

Mashreq
Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1967
Glassdoor
Glassdoor: 3.3
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