Senior Manager, Account-Based Experience (ABX)

Sanity
San Francisco
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 6+ yearsSkills: ["Data-driven","Cross-channel collaboration","Execution","Project management","Measurement and optimization"]

Design and lead enterprise account-based experience programs that turn GTM priorities into personalized, cross-channel journeys from first touch through closed-won. Partner with marketing and sales leadership, run weekly account alignment to drive next-best actions, and build scalable ABX personalization across events, digital, email, paid channels, direct mail, and gifting. Measure ABX impact on engagement, pipeline influence, and revenue, using data to continuously optimize targeting and conversion.

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FursaFursa
Sanity
Sanity
3 months ago

Senior Manager, Account-Based Experience (ABX)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Design and lead enterprise account-based experience programs that turn GTM priorities into personalized, cross-channel journeys from first touch through closed-won. Partner with marketing and sales leadership, run weekly account alignment to drive next-best actions, and build scalable ABX personalization across events, digital, email, paid channels, direct mail, and gifting. Measure ABX impact on engagement, pipeline influence, and revenue, using data to continuously optimize targeting and conversion.
Location: San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Execute and scale enterprise ABX programs by translating GTM priorities into personalized account experiences that generate pipeline and accelerate revenue.
  • •Drive coordinated account engagement through weekly account pod meetings with AEs and SDRs to align on priority accounts and next-best actions.
  • •Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting.
  • •Develop scalable personalization programs including account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies.
  • •Track and optimize ABX performance by measuring engagement, pipeline influence, opportunity progression, and revenue impact and improving targeting and personalization.

Pay and Benefits

Perks:Health InsuranceEquity

Key Requirements

  • •6+ years in B2B marketing, including at least 3 years building and executing ABM or ABX programs targeting enterprise accounts at a developer tools, SaaS, or technical platform company.
  • •Demonstrated pipeline impact generating pipeline and influencing revenue through account-based programs.
  • •Experience supporting complex buying groups and navigating long sales cycles while partnering closely with sales for coordinated account engagement.
  • •Strong ABX technology fluency with account-based marketing platforms and supporting tools, including Demandbase and Salesforce, plus intent data providers.
  • •Experience building segmentation frameworks, vertical-specific campaigns, personalized landing pages, and account-based engagement programs that scale across enterprise accounts.
Experience:6+ yearsB2B marketingABMABXEnterpriseSaaSDeveloper tools
Skills:Data-drivenCross-channel collaborationExecutionProject managementMeasurement and optimization
Tech Stack:DemandbaseSalesforceIntent data providersMartech toolsAI-powered content workflows

Company Brief

Sanity
Provides a headless CMS and structured content platform that enables developers and teams to build, manage, and deliver content via real-time APIs, customizable studio, and rich tooling for digital experiences across web and mobile.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Oslo, Norway
Founded: 2015
WebsiteLinkedIn