Assistant Manager - Brand

Apparel Group
Dubai
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Leadership","Collaboration","Analytical thinking","Cost management","Strategic planning"]

Drive overall brand development across the region to maximize store sales and profitability. Own brand growth and launch strategy, manage costs and financial targets, and optimize in-season store performance using sell-through, markdown, margin, and inventory analysis. Lead merchandise planning and product selection, coordinate pricing and promotions, and ensure effective visual merchandising. Conduct market, competition, and trend research to inform brand positioning and store site decisions.

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FursaFursa
Apparel Group
Apparel Group
1 week ago

Assistant Manager - Brand

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Drive overall brand development across the region to maximize store sales and profitability. Own brand growth and launch strategy, manage costs and financial targets, and optimize in-season store performance using sell-through, markdown, margin, and inventory analysis. Lead merchandise planning and product selection, coordinate pricing and promotions, and ensure effective visual merchandising. Conduct market, competition, and trend research to inform brand positioning and store site decisions.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Maximize sales and profitability of brand stores aligned to company targets.
  • •Develop and implement brand positioning and brand awareness initiatives in the region.
  • •Manage in-season store performance across territories using stock balancing, markdown management, and stock analysis versus sales.
  • •Own brand merchandise planning, product selection, and merchandise plan execution for timely stock availability.
  • •Coordinate store expansion activities (new openings, refits, site evaluation) and ensure adherence to the store opening plan.

Key Requirements

  • •Contribute to brand launch strategy in consultation with senior brand leadership.
  • •Control store costs within budgetary guidelines and ensure adherence to the financial plan.
  • •Support recruitment and training of team members.
  • •Plan merchandise (pricing, promotion, assortment) and manage buying requirements, forecasts, and replenishment needs.
  • •Conduct market, competition, and trend research and use insights to drive brand acceptance and positioning.
Education:Bachelor's in Brand Management
Skills:LeadershipCollaborationAnalytical thinkingCost managementStrategic planning

Company Brief

Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate operating a portfolio of international and homegrown brands across store and online channels, managing franchising, wholesale and retail operations across the Middle East, Asia and beyond.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1996
WebsiteLinkedIn