Senior Performance Marketing Manager, Paid Search

Harvey
San Francisco
Workplace: HybridFull timeUSD 136,000 - 204,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Experimentation","Analytical thinking","Cross-functional communication","Strategic execution"]

Own and scale global paid search growth across Google Ads and Microsoft Ads, driving pipeline, revenue, and market awareness for legal decision-makers. Build and optimize full-funnel campaigns, manage budgets, and maximize ROI through bidding, search intent analysis, and landing page improvements. Lead experimentation roadmaps using AI-powered tools, partner across Marketing Ops and Data Analytics to strengthen attribution and conversion tracking, and deliver executive-ready performance reporting.

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Harvey
Harvey
2 months ago

Senior Performance Marketing Manager, Paid Search

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own and scale global paid search growth across Google Ads and Microsoft Ads, driving pipeline, revenue, and market awareness for legal decision-makers. Build and optimize full-funnel campaigns, manage budgets, and maximize ROI through bidding, search intent analysis, and landing page improvements. Lead experimentation roadmaps using AI-powered tools, partner across Marketing Ops and Data Analytics to strengthen attribution and conversion tracking, and deliver executive-ready performance reporting.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own Harvey’s global paid search strategy across Google Ads and Microsoft Ads, setting vision for customer acquisition, pipeline, and revenue growth.
  • •Manage end-to-end search performance including budget allocation, forecasting, pacing, and investment strategy to meet pipeline and revenue targets.
  • •Build, launch, and optimize paid search campaigns across global markets, refining structure, bidding, targeting, keyword expansion, and messaging.
  • •Lead experimentation and performance optimization by designing test roadmaps and leveraging AI-powered tools to improve campaign optimization at scale.
  • •Partner with Web, Design, Content, PMM, Marketing Operations, and Data Analytics to strengthen attribution, conversion tracking, offline conversion optimization, reporting, and measurement.

Pay and Benefits

Salary: USD 136,000 - 204,000 annually
Equity and Bonus:Equity

Key Requirements

  • •7+ years of performance marketing experience with hands-on expertise managing Google Ads and Microsoft Ads.
  • •Proven track record managing large-scale paid search budgets with measurable impact on lead generation and pipeline.
  • •Strong analytical skills to use performance data to drive strategic decisions.
  • •Knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
  • •Ability to balance strategy and execution while communicating insights clearly with cross-functional stakeholders.
Experience:7+ years
Skills:ExperimentationAnalytical thinkingCross-functional communicationStrategic execution
Tech Stack:Google AdsMicrosoft AdsGoogle Tag ManagerGoogle AnalyticsConversion APIsOffline conversion trackingValue-based biddingCRMLanding page optimizationGoogle product betasAttribution

Company Brief

Harvey
Harvey builds domain-specific generative AI for legal and professional services, automating contract analysis, due diligence, compliance, and litigation workflows for law firms and corporate legal teams.
Industry: LegalTech
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2022
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor