Senior Growth Manager - Lifecycle & Product

OKX
Sydney
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Analytical","Communication","Stakeholder management","Project management","Cross-functional influence"]

Own local lifecycle and product go-to-market growth strategy for advanced traders, VIPs, and other priority segments. Lead end-to-end product and lifecycle marketing initiatives—positioning, customer journeys, messaging, automated journeys, and performance reporting—while optimizing conversion, retention, monetization, and lifetime value. Serve as the local stakeholder for global Performance Marketing, Product Marketing, and Lifecycle teams, coordinating with Product, Data, Relationship Management, Legal/Compliance, Risk, and Finance.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
OKX
OKX
1 day ago

Senior Growth Manager - Lifecycle & Product

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own local lifecycle and product go-to-market growth strategy for advanced traders, VIPs, and other priority segments. Lead end-to-end product and lifecycle marketing initiatives—positioning, customer journeys, messaging, automated journeys, and performance reporting—while optimizing conversion, retention, monetization, and lifetime value. Serve as the local stakeholder for global Performance Marketing, Product Marketing, and Lifecycle teams, coordinating with Product, Data, Relationship Management, Legal/Compliance, Risk, and Finance.
Location: Sydney
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own local product and lifecycle marketing initiatives end to end, from strategy and positioning through journey optimization and performance reporting.
  • •Lead product marketing and go-to-market programs for priority products, defining positioning, target segments, customer journeys, value propositions, messaging, and adoption metrics.
  • •Develop full-funnel lifecycle strategies for advanced traders, VIPs, and other priority segments to drive activation, adoption, retention, monetization, and lifetime value.
  • •Design customer lifecycle, loyalty, reward, engagement, and reactivation programs to drive long-term retention and commercial growth.
  • •Monitor funnel conversion and lifecycle performance, identify retention and growth opportunities, and coordinate insights and recommendations with stakeholders.

Pay and Benefits

Perks:Learning BudgetMeal AllowanceHealth Insurance

Key Requirements

  • •Minimum 5 years of experience in product marketing, lifecycle marketing, CRM strategy, retention growth, or a related field.
  • •Proven experience managing product marketing, go-to-market, or lifecycle initiatives from strategy through execution and performance reporting.
  • •Strong understanding of customer segmentation, lifecycle journeys, retention, reactivation, messaging, and product positioning.
  • •Deep understanding of lifecycle marketing principles and tools, including building automated user journeys and collaborating with specialist teams.
  • •Experience planning and executing VIP engagements, targeted customer events, partner activations, or lifecycle-driven experiences.
Experience:CryptocurrencyFintechFinancial servicesCRMLifecycle marketing
Skills:AnalyticalCommunicationStakeholder managementProject managementCross-functional influence

Company Brief

OKX
Global cryptocurrency exchange and Web3 technology provider offering spot and derivatives trading, custody, wallet services, and blockchain infrastructure to retail and institutional users worldwide.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Victoria, Seychelles
Founded: 2017
WebsiteLinkedIn