Consumer Marketing Lead, Korea

Philips
Seoul
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Commercial acumen","Business judgment","Communication","Stakeholder management"]

Own local marketing strategy and a rolling 24-month plan for key categories and consumer segments, using strong consumer insights and close alignment with business and sales priorities. Drive demand generation, market research, product/portfolio positioning, pricing and promotions, trade marketing, merchandising, media effectiveness, and marcomm & eCommerce. Lead consumer centric omni-channel activation and the Consumer Experience Journey across touchpoints while managing and developing a high-performing marketing team.

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FursaFursa
Philips
Philips
2 months ago

Consumer Marketing Lead, Korea

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Source: Company careers pageValidated by: Fursa AI
Last checked: 27 days agoStatus: Live

Job Summary

Own local marketing strategy and a rolling 24-month plan for key categories and consumer segments, using strong consumer insights and close alignment with business and sales priorities. Drive demand generation, market research, product/portfolio positioning, pricing and promotions, trade marketing, merchandising, media effectiveness, and marcomm & eCommerce. Lead consumer centric omni-channel activation and the Consumer Experience Journey across touchpoints while managing and developing a high-performing marketing team.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and implement a comprehensive local marketing plan for key consumer segments, aligned to business and sales priorities.
  • •Collaborate cross-functionally to support an integrated planning cycle and adapt strategies to long-term objectives.
  • •Drive consumer centric omni-channel marketing and consistent execution of the Consumer Experience Journey across categories and touchpoints.
  • •Lead marketing activities for product launches and promotions, including pricing and promotion strategies and portfolio/channelisation decisions.
  • •Lead and develop the marketing team; manage demand generation, media planning/ROI improvement, trade marketing, and retail/agency partnerships.

Key Requirements

  • •Bachelor's or Master's degree.
  • •More than 10 years of experience in senior-level marketing roles.
  • •Strong leadership skills to lead and develop high-performing teams.
  • •Strong commercial acumen and business judgment.
  • •Excellent written and verbal communication skills in Korean and English; strong stakeholder management.
Experience:10+ yearsFMCGE-commerce
Education:Bachelor's
Skills:LeadershipCommercial acumenBusiness judgmentCommunicationStakeholder management
Languages:KoreanEnglish
Tech Stack:CRMECommerceOmni-channel marketingMarketing analytics

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn