Consumer Marketing Lead, Korea

Own local marketing strategy and a rolling 24-month plan for key categories and consumer segments, using strong consumer insights and close alignment with business and sales priorities. Drive demand generation, market research, product/portfolio positioning, pricing and promotions, trade marketing, merchandising, media effectiveness, and marcomm & eCommerce. Lead consumer centric omni-channel activation and the Consumer Experience Journey across touchpoints while managing and developing a high-performing marketing team.