Director, Demand Generation Marketing & Analytics

C3 AI
Redwood City
Workplace: OnsiteFull timeUSD 155,000 - 221,000 annuallyFunction: Marketing & GrowthExperience: 6-10 yearsEducation: bachelorsSkills: ["Communication","Cross-functional collaboration","Data-driven decision making","Ownership","Self-starter"]

Own and optimize C3 AI’s demand generation engine, defining marketing-qualified lead criteria and running integrated, multi-channel campaigns that drive qualified pipeline and revenue. Build and operate the analytics/measurement layer (attribution, funnel and channel reporting) to guide spend and performance. This hands-on, player-coach role uses AI tools to scale campaign production and improve personalization, partnering daily with Sales, Product Marketing, Alliances, Field Marketing, and Web.

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FursaFursa
C3 AI
C3 AI
1 day ago

Director, Demand Generation Marketing & Analytics

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Last checked: 28 minutes agoStatus: Live

Job Summary

Own and optimize C3 AI’s demand generation engine, defining marketing-qualified lead criteria and running integrated, multi-channel campaigns that drive qualified pipeline and revenue. Build and operate the analytics/measurement layer (attribution, funnel and channel reporting) to guide spend and performance. This hands-on, player-coach role uses AI tools to scale campaign production and improve personalization, partnering daily with Sales, Product Marketing, Alliances, Field Marketing, and Web.
Location: Redwood City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Manage demand generation metrics, budgets, ROI, and agency/media partners; shift investment toward what converts
  • •Build, launch, and optimize integrated multi-channel campaigns on a regular cadence to improve creative, targeting, and spend
  • •Define MQL criteria and scoring model with Sales; own lead lifecycle through nurture, routing, follow-up, and conversion to opportunities
  • •Stand up an analytics-driven practice with attribution, funnel and channel reporting, and a consistent reporting/operating rhythm for marketing and leadership
  • •Use AI to scale campaign production, analysis, and personalization, improving C3 AI visibility as buyers discover via AI search and assistants

Pay and Benefits

Salary: USD 155,000 - 221,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •Bachelor’s degree in Marketing or a related field
  • •6 to 10 years in demand generation, growth, or digital marketing in B2B enterprise software/SaaS, owning a pipeline number
  • •Hands-on demand generation operator fluent in the demand gen stack, including marketing automation (Marketo), CRM, ad platforms, and analytics tools
  • •Fluency in the funnel: attribution, conversion, and lead scoring; ability to define MQL criteria and run handoff to Sales
  • •Experience building qualification and scoring models, managing budgets/agency partners, and shipping campaigns in a fast-paced environment
Experience:6-10 yearsB2BSaaSEnterprise softwareDemand generationDigital marketing
Education:Bachelor's in Marketing
Skills:CommunicationCross-functional collaborationData-driven decision makingOwnershipSelf-starter
Languages:English
Tech Stack:MarketoCRMAd platformsAnalytics toolsAI toolsMachine learningAI-driven search

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

C3 AI
Provides an enterprise AI platform and applications that help organizations build, deploy, and operate machine learning and generative AI solutions across industries such as manufacturing, energy, defense, and finance.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Redwood City, United States
Founded: 2009
WebsiteLinkedIn