Staff Web Growth Marketing Manager

Fivetran
United States
Workplace: HybridFull timeUSD 158,051 - 197,563.5Function: Marketing & GrowthSkills: ["Cross-functional leadership","Communication","Strategic thinking","Hands-on execution","Prioritization"]

Own the long-term web growth strategy for high-impact experiences across Fivetran.com and getdbt.com. As a senior individual contributor and subject matter expert, you’ll lead initiatives end-to-end—requirements, launch, experimentation, optimization, and measurement—partnering with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executives to drive acquisition, conversion, and pipeline results.

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FursaFursa
Fivetran
Fivetran
2 weeks ago

Staff Web Growth Marketing Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Own the long-term web growth strategy for high-impact experiences across Fivetran.com and getdbt.com. As a senior individual contributor and subject matter expert, you’ll lead initiatives end-to-end—requirements, launch, experimentation, optimization, and measurement—partnering with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executives to drive acquisition, conversion, and pipeline results.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences, aligning to company objectives and user needs.
  • •Own high-impact web growth initiatives end-to-end—from strategic planning and requirements gathering through launch, optimization, and performance analysis.
  • •Drive alignment across complex initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities.
  • •Write comprehensive business requirements documents (BRDs) to translate vision into implementation plans that align cross-functional teams.
  • •Develop and execute experimentation roadmaps across critical user journeys (e.g., Homepage, Navigation, Pricing, Signup) to improve acquisition, conversion, and pipeline.

Pay and Benefits

Salary: USD 158,051 - 197,563.5
Perks:Health InsurancePaid LeaveSick TimeParental LeaveRsusLearning BudgetCell Phone

Key Requirements

  • •Demonstrated ability to develop and execute long-term web growth strategies that drive measurable outcomes across acquisition, conversion, and pipeline generation.
  • •Proven ability to balance strategic thinking with hands-on execution, independently driving initiatives from concept through launch, measurement, and optimization.
  • •Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations.
  • •Exceptional cross-functional leadership and influence, aligning complex and ambiguous initiatives with executive stakeholders.
  • •Strong written and verbal communication skills, including presenting business cases and strategic insights to senior leadership.
Experience:B2B SaaSEnterprise softwareDeveloper-focused products
Skills:Cross-functional leadershipCommunicationStrategic thinkingHands-on executionPrioritization
Languages:English
Tech Stack:WebflowSanityOptimizelyGoogle Analytics (GA4)AmplitudeLookerMicrosoft ClarityJiraFigmaExcelGoogle Sheets

Company Brief

Fivetran
Provides automated data integration and replication software that moves data from hundreds of sources into cloud data warehouses and analytics platforms. Helps engineering and analytics teams keep data pipelines reliable, current, and low-maintenance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Oakland, United States
Founded: 2012
WebsiteLinkedIn