CRM Executive

Fresha
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Communication","Copywriting","Data interpretation","Ownership","Cross-functional collaboration"]

Own defined areas of the B2B CRM programme, including reactivation and wallet-share growth, and manage end-to-end execution. Build and maintain HubSpot messaging flows and logic charts, write on-brand copy for newsletters and CRM campaigns, and interpret performance charts to guide improvements. Help manage the CRM sending calendar and coordinate campaign timing, while collaborating with Marketing, Customer Experience, and Product to deliver automated workflows.

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FursaFursa
Fresha
Fresha
1 month ago

CRM Executive

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own defined areas of the B2B CRM programme, including reactivation and wallet-share growth, and manage end-to-end execution. Build and maintain HubSpot messaging flows and logic charts, write on-brand copy for newsletters and CRM campaigns, and interpret performance charts to guide improvements. Help manage the CRM sending calendar and coordinate campaign timing, while collaborating with Marketing, Customer Experience, and Product to deliver automated workflows.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Take full ownership of defined areas of the B2B CRM programme (e.g., reactivation or growing wallet share) and manage them end-to-end.
  • •Build and maintain messaging flows and logic charts within HubSpot, supporting segmentation and CRM automation with the CRM Manager.
  • •Write on-brand copy for newsletters, feature announcements, and CRM campaigns, aligned to audience needs.
  • •Help manage the CRM sending calendar and coordinate timing/volume of messages during high-volume periods.
  • •Track campaign performance, prepare regular updates for the CRM Manager, and collaborate with Marketing, Customer Experience, and Product to deliver automated workflows.

Key Requirements

  • •Exposure to CRM tools, ideally HubSpot, with hands-on experience in CRM programme execution.
  • •Strong copywriting skills with the ability to write clear, on-brand copy for different audiences.
  • •Comfort reading and interpreting performance charts and translating insights into next steps.
  • •Basic knowledge of HTML (plus).
  • •Strong communication skills and the ability to work closely with a small, fast-moving team while building cross-functional relationships.
Skills:CommunicationCopywritingData interpretationOwnershipCross-functional collaboration
Tech Stack:HubSpotHubSpot Marketing HubBrazeHTMLNewsletters

Company Brief

Fresha
Fresha operates a global bookings and business management platform for salons, spas and beauty professionals, offering appointment scheduling, point-of-sale, payments, marketing tools and a consumer marketplace to connect clients with local services.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2015
WebsiteLinkedIn