Product Marketing Manager, Marketplace

Roblox
San Mateo
Workplace: OnsiteFull timeUSD 217,130 - 263,710 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Messaging","Positioning","Product storytelling","Content strategy","Omnichannel strategy","Cross-functional collaboration","Stakeholder management","Executive communication"]

Lead end-to-end product marketing for Marketplace, shaping narrative, positioning, and go-to-market execution for policies and products that help creators create, discover, sell, and grow virtual items. Partner with Product and Engineering to drive adoption and improve outcomes like discovery, conversion, repeat purchase, creator earnings, and ecosystem health. Own launches, measurement, and evergreen content while translating insights and performance into priorities across Roblox’s creator economy.

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Roblox
Roblox
1 day ago

Product Marketing Manager, Marketplace

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Lead end-to-end product marketing for Marketplace, shaping narrative, positioning, and go-to-market execution for policies and products that help creators create, discover, sell, and grow virtual items. Partner with Product and Engineering to drive adoption and improve outcomes like discovery, conversion, repeat purchase, creator earnings, and ecosystem health. Own launches, measurement, and evergreen content while translating insights and performance into priorities across Roblox’s creator economy.
Location: San Mateo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own Marketplace narrative, positioning, and go-to-market strategy across creator supply, shopper demand, discovery, merchandising, pricing, and trust.
  • •Lead launch process for Marketplace products and policies, including strategy, messaging, positioning, content, enablement, and measurement.
  • •Partner with Product and Engineering to drive adoption and improve Marketplace outcomes including discovery, conversion, repeat purchase, creator earnings, and ecosystem health.
  • •Develop evergreen product content that educates and inspires creators, partners, and other stakeholders.
  • •Translate creator/consumer insights, industry trends, and performance into priorities and messaging; ensure alignment with internal and external partners during Marketplace changes.

Pay and Benefits

Salary: USD 217,130 - 263,710 annually

Key Requirements

  • •6+ years of product marketing experience at a global technology platform, preferably with marketplaces, commerce, creator monetization, payments, or financial products.
  • •Strong skills in messaging, positioning, product storytelling, and content strategy.
  • •Experience leading omnichannel product marketing from insight through launch and adoption.
  • •Ability to drive cross-functional partnerships, build alignment, and influence stakeholders at all levels.
  • •Exceptional verbal and written communication skills, including presenting to executive leadership.
Experience:6+ yearsMarketplacesCommerceCreator monetizationPaymentsFinancial productsConsumer products
Skills:MessagingPositioningProduct storytellingContent strategyOmnichannel strategyCross-functional collaborationStakeholder managementExecutive communication
Languages:English

Eligibility

Visa:H-1B

Company Brief

Roblox
Operates an online platform for user-generated games and virtual experiences, enabling creators to build, publish, and monetize interactive 3D experiences for a global community of players.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2004
WebsiteLinkedIn