Asana

1 month ago

Head of Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead Asana's global demand generation strategy for corporate and enterprise segments, building and optimizing full-funnel programs, ABM, and AI-enabled workflows to drive pipeline and revenue. Manage a cross-functional team, partner with Marketing, RevOps, and Product Marketing, and deliver measurable impact across AMER, EMEA, and APJ.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Define and own global demand generation strategy for corporate and enterprise segments, setting and tracking marketing-sourced pipeline targets, MQLs, SQOs, conversion rates, and campaign ROI.
•Architect integrated multi-channel programs that move buyers from problem identification to purchase, focusing on enterprise buying committees.
•Build and operate always-on demand programs alongside campaign-specific bursts for product launches and key buying seasons.
•Lead the ABM strategy targeting high-priority accounts, deploying intent-driven ABM platforms and partnering with paid media to optimize penetration and pipeline velocity.
•Define attribution models and reporting frameworks that provide visibility into marketing’s contribution to new logo acquisition and pipeline.

Pay and Benefits

Salary: USD 207,000 - 243,000 annually

Perks:Health InsuranceWellness StipendRetirementMeal Options

Key Requirements

•5+ years of B2B demand generation experience in enterprise SaaS, owning marketing-sourced pipeline targets across multiple regions (AMER, EMEA, APJ)

Experience:5+ yearsEnterprise SaaSB2B

Skills:CommunicationLeadershipProblem-solving

Languages:English

Tech Stack:MarketoSalesforceTableau6senseDemandbaseBIAI

Company Brief

Asana

Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.2

Website LinkedIn Glassdoor

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Asana

1 month ago

Head of Demand Generation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Define and own global demand generation strategy for corporate and enterprise segments, setting and tracking marketing-sourced pipeline targets, MQLs, SQOs, conversion rates, and campaign ROI.
•Architect integrated multi-channel programs that move buyers from problem identification to purchase, focusing on enterprise buying committees.
•Build and operate always-on demand programs alongside campaign-specific bursts for product launches and key buying seasons.
•Lead the ABM strategy targeting high-priority accounts, deploying intent-driven ABM platforms and partnering with paid media to optimize penetration and pipeline velocity.
•Define attribution models and reporting frameworks that provide visibility into marketing’s contribution to new logo acquisition and pipeline.

Pay and Benefits

Salary: USD 207,000 - 243,000 annually

Perks:Health InsuranceWellness StipendRetirementMeal Options

Key Requirements

•5+ years of B2B demand generation experience in enterprise SaaS, owning marketing-sourced pipeline targets across multiple regions (AMER, EMEA, APJ)

Experience:5+ yearsEnterprise SaaSB2B

Skills:CommunicationLeadershipProblem-solving

Languages:English

Tech Stack:MarketoSalesforceTableau6senseDemandbaseBIAI

Company Brief

Asana

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Revenue: USD 500M to 1B

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.2

Website LinkedIn Glassdoor