Head of Global Campaigns

Asana
San Francisco
Workplace: HybridFull timeUSD 207,000 - 243,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Leadership","Problem-solving"]

Lead Asana's global demand generation strategy for corporate and enterprise segments, building and optimizing full-funnel programs, ABM, and AI-enabled workflows to drive pipeline and revenue. Manage a cross-functional team, partner with Marketing, RevOps, and Product Marketing, and deliver measurable impact across AMER, EMEA, and APJ.

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FursaFursa
Asana
Asana
3 months ago

Head of Global Campaigns

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Lead Asana's global demand generation strategy for corporate and enterprise segments, building and optimizing full-funnel programs, ABM, and AI-enabled workflows to drive pipeline and revenue. Manage a cross-functional team, partner with Marketing, RevOps, and Product Marketing, and deliver measurable impact across AMER, EMEA, and APJ.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define and own global demand generation strategy for corporate and enterprise segments, setting and tracking marketing-sourced pipeline targets, MQLs, SQOs, conversion rates, and campaign ROI.
  • •Architect integrated multi-channel programs that move buyers from problem identification to purchase, focusing on enterprise buying committees.
  • •Build and operate always-on demand programs alongside campaign-specific bursts for product launches and key buying seasons.
  • •Lead the ABM strategy targeting high-priority accounts, deploying intent-driven ABM platforms and partnering with paid media to optimize penetration and pipeline velocity.
  • •Define attribution models and reporting frameworks that provide visibility into marketing’s contribution to new logo acquisition and pipeline.

Pay and Benefits

Salary: USD 207,000 - 243,000 annually
Perks:Health InsuranceWellness StipendRetirementMeal Options

Key Requirements

  • •5+ years of B2B demand generation experience in enterprise SaaS, owning marketing-sourced pipeline targets across multiple regions (AMER, EMEA, APJ)
Experience:5+ yearsEnterprise SaaSB2B
Skills:CommunicationLeadershipProblem-solving
Languages:English
Tech Stack:MarketoSalesforceTableau6senseDemandbaseBIAI

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
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