Senior Data Analyst, Growth Marketing

Rocket Money
San Francisco, Washington, New York, Detroit, Phoenix, Miami, Denver
Workplace: OnsiteFull timeUSD 140,000 - 180,000 annuallyFunction: Data Analytics & Business IntelligenceExperience: 5+ yearsSkills: ["Communication","Collaboration","Influence","Problem-solving","Stakeholder management"]

Senior Data Analyst to partner with Growth Marketing, building and improving analytics reporting, optimizing marketing performance across online channels, and shaping martech infrastructure. You’ll own Looker-based dashboards, LookML models, and data pipelines, collaborating with Data Engineering, Analytics Engineering, CRM, and marketing teams to drive ROAS, LTV, and conversion optimization through data-driven experimentation.

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FursaFursa
Rocket Money
Rocket Money
3 months ago

Senior Data Analyst, Growth Marketing

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Last checked: 9 hours agoStatus: Live

Job Summary

Senior Data Analyst to partner with Growth Marketing, building and improving analytics reporting, optimizing marketing performance across online channels, and shaping martech infrastructure. You’ll own Looker-based dashboards, LookML models, and data pipelines, collaborating with Data Engineering, Analytics Engineering, CRM, and marketing teams to drive ROAS, LTV, and conversion optimization through data-driven experimentation.
Location: San Francisco, Washington, New York, Detroit, Phoenix, Miami, Denver
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Sr. Manager level

Key Responsibilities

  • •Build and improve analytics reporting and processes using Looker and LookML; work with stakeholders to scope analytical questions and KPIs, and determine optimal data visualization methods for decision making.
  • •Analyze marketing experiments, including ad hoc analysis of ad platform testing and CRM-driven campaigns.
  • •Partner with the Growth team to translate business needs into data problems and prioritize work; identify insights and recommendations with growth stakeholders and implement solutions.
  • •Monitor marketing trends to identify worthwhile trends for media buyers and improve targeting and measurement.
  • •Collaborate with Data Engineering/Analytics Engineering on data mart and model requirements and reduce technical debt by updating data models and parameters.

Pay and Benefits

Salary: USD 140,000 - 180,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveCommuter Benefits

Key Requirements

  • •5+ years of experience in data analytics or related roles.
  • •2+ years experience in marketing or growth analytics or similar experience with modern marketing tech (e.g. MMPs, Social / Digital platforms, SKAN) and digital marketing optimization.
  • •2+ years of experience with BI Tools (Looker preferred, Tableau, PowerBI, Sigma, Omni, Databricks)
  • •Strong SQL background; comfortable spinning up quick analyses or proof-of-concept data models
  • •Experience with product, CRM, or marketing experimentation design and measurement
Experience:5+ yearsMarketingGrowth analyticsData analyticsMartechAdvertising
Skills:CommunicationCollaborationInfluenceProblem-solvingStakeholder management
Languages:English
Tech Stack:LookerLookMLSQLBigQuerySingularDbtAmplitudeGit

Company Brief

Rocket Money
Provides a personal finance app that helps users track spending, manage subscriptions, automate savings, and lower bills through budgeting tools and financial insights to simplify everyday money management.
Industry: Neobanking
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Los Angeles, United States
Founded: 2015
WebsiteLinkedIn